Digital Marketing for Everyone Else

Digital marketing is complex. We make it simple.

Most of our clients aren't professional marketers. If you’re looking for a little guidance, Digital Marketing for Everyone Else is here to help.

This library delivers the critical fundamentals of digital marketing that you actually need to know. And it's written for business owners like you, not just professional content marketers.

These are just the highlights of our full Dispatch library. Want more? You can get new articles in your inbox absolutely free when you sign up for the Rainmaker Dispatch.

Enjoy ... and if you've got questions about growing your business with digital marketing, you don't have to go it alone. We’re here to help.

TABLE OF CONTENTS

Crafting Your Digital Marketing Strategy
Content Marketing for Everyone Else
Email Marketing for Everyone Else
Social Media Marketing for Everyone Else
Search Engine Optimization for Everyone Else
Website Conversion for Everyone Else
Digital Advertising for Everyone Else
Online Commerce for Everyone Else

Getting Started: Crafting Your Digital Marketing Strategy

"If you fail to plan, you plan to fail" is as true now as it's ever been. There are basic tenets of online marketing you need to build your strategy.

Understand the power of consistency, connect with your audience, own your content and set up ways to measure success. These and other keys laid out here will help you lay the foundation for a strong online presence.

Content Marketing for Everyone Else

Content marketing is the engine that makes your business's online presence run. From writing effective blog posts to catching people's eye to building a podcast for your business, this is where you start your content journey.

Email/SMS Marketing for Everyone Else

Email marketing is still one of the most critical channels in marketing for almost every brand. Why? It lets you build personal relationships at scale. SMS (text) messaging does the same thing. Learn how to create messages your customers will want to engage with.

Social Media Marketing for Everyone Else

Almost 3 billion people use Facebook at least once a month. That’s more than the populations of North America, South America, Europe and Africa — combined. Marketers go where the eyeballs are, and that’s social media. No matter what platform you use, here are the keys to success with social media marketing.

Search Engine Optimization for Everyone Else

If Google doesn’t know who you are, chances are nobody else does either. Search engine optimization (SEO) is a critical part of your business success — and one of the least understood outside of the digital marketing industry. Read through these articles to stay aware of how search engines rank sites and what you can do to make yours more visible.

Website Conversion for Everyone Else

It doesn’t matter how many people are listening to your message if they don’t do anything with it. Conversion is about turning your audience into customers. Find out how you can take your audience from passive to active.

Digital Advertising for Everyone Else

Organic search and social media matter, sure. But advertising can add a dimension your content marketing strategy is missing and help you reach new audiences. Learn how you can use digital advertising to grow your business with these tips.

Online Commerce for Everyone Else

eCommerce is just commerce now. The world is shopping online — and you need a good storefront to compete. Find out how you can engage your shoppers and keep them coming back to purchase again and again.

Got questions about deploying digital marketing fundamentals to start and/or grow your business? You don't have to go it alone. We’re listening and always ready to help ... just drop us a line, anytime.