Rainmaker Digital Services is a hybrid service and technology agency made up of digital marketing veterans with a remarkable breadth of experience. We practice what we preach and have generated hundreds of millions of dollars in sales, both with our own products and services, as well as for our clients.
History
One half of the Rainmaker equation is the people behind Copyblogger, founded in 2006 by digital marketing pioneer Brian Clark (click for full bio). The first and still largest site devoted to the practice of content marketing, Copyblogger evolved from a one-man blog into an 8-figure technology company without venture capital or advertising. Clark developed his digital marketing tactics and strategies starting in the late 1990s — creating three successful businesses out of websites, email, and content — and now trains the Rainmaker Digital team in evolved techniques for the benefit of our clients.
The balance of the equation comes through our team headed by Ed Bardwell (click for full bio), a digital marketing pioneer in his own right. Ed has been serving the digital marketing needs of his clients since the mid-1990s, recognizing early that building an audience via content and permission-based email would become the dominant online conversion engine. Bardwell has been recognized for the innovative use of technology to support the marketing efforts of his agency clients, scoring awards including Agency of the Year from the Social Media Club, Emmys, and Addy Awards.
Methodology
The “Rainmaker Way” takes a media-centric and audience-first approach to digital marketing. It’s different from traditional marketing due to the preferences of the internet-empowered prospect, and thereby accomplishes what great marketing is supposed to do. It also presents the opportunity to shift marketing from an expense to a profit center.
To better understand how we get real-world results for our clients, start reading our white paper The Rainmaker Way: Digital Marketing That Gets Results.
Or, contact us for a no-obligation consultation where we’ll review your current digital marketing strategy and offer ideas for improvement.
Technology
Our proprietary in-house technology allows us to build sophisticated websites for clients at a fraction of the usual time and expense. In our view, modern “website development” really begins by interacting with the target audience through a creative and personalized media approach that is aided by technology, but not subservient to it.
We put digital strategy first in order to create content that aligns your objectives with customer success. With that in place, our website, email, automation, and personalization technology allow us to efficiently create complete digital experiences that attract, engage, and convert your ideal prospects, while also retaining existing customers and clients.