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Recent Articles
Give Value, Get Permission
We talk a lot about the importance of permission-based marketing — reaching someone’s inbox gets you past the gatekeepers that govern social media and search with priorities that may not align with yours. It’s aContinue Reading…
Read MoreA Voice That Stands Out In a Crowd
I hate crowds. I recently attended a convention and was overwhelmed by the amount of sensory input — too many people, too much noise. And it got me thinking: This is how people feel whenContinue Reading…
Read MoreStop Playing Google’s Game
There is no “ranking #1 on Google” anymore … and honestly, it hasn’t been a thing for a couple of years now. Pull out your smartphone right now and search for something on Google. You’llContinue Reading…
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