Greetings Rainmakers! The Rainmaker Dispatch this month is all about sharing some great ideas and examples to get your content juices flowing. For many of us, business is finally starting to ramp up in both B2B and B2C sectors. Now’s the time to sharpen our pencils and expand our thinking to take advantage of the new opportunities that we’re all Continue Reading...
The Impressive History of Content Marketing
Greetings Rainmakers! It's been an eventful month here in Texas. Less than 30 days ago, I was reminded why I left the Midwest and how much fun I enjoy camping. The weather even knocked the pandemic out of the headlines for a few days. (Luckily, the governor of Texas was able to get us to focus on COVID-19 again, but that's another story...) Continue Reading...
Content Marketing vs. Copywriting: What Are the Major Differences?
Greetings Rainmakers! I hope your February has been a profitable and healthy one so far. We've got another excellent issue of The Rainmaker Dispatch for you this month. And we're also hopeful that you have been finding value in the weekly version of The Rainmaker Dispatch that we recently began sending out. Alright, on with the regularly Continue Reading...
6 Lessons Learned From One Year of Content Strategy
Greetings Rainmakers! Well, we made it through 2020! Though I've already said it, allow me to again express my Happy New Year wishes to you and yours ... may 2021 be a year of health, growth, and profit. We're moving on toward bigger and better plans ourselves at RMDS, with things like the release of the latest version of Rainmaker Platform Continue Reading...
27 Words that Sum Up the Psychology of Copywriting
Greetings Rainmakers! Sometimes, less is much, much more. And that's definitely the case for this month's title article in The Rainmaker Dispatch. From 27 words that form the foundation of copywriting, to an interesting way of generating new leads, and ideas for finding well-paying copywriting clients, you're not going to want to miss Continue Reading...
Is Generation Z Killing Advertising?
Greetings Rainmakers! I hope your October has been a profitable and healthy one so far. We've got another excellent issue of The Rainmaker Dispatch for you this month ... From an inspirational guide to content marketing from early 1900s France, to the problem of persistent SEO myths, to a fascinating interview about producing a hugely popular Continue Reading...
The Auteur Theory of Content Marketing
Greetings Rainmakers, We're focusing on Content Marketing this month, coming at it from a number of different angles. From what Wes Anderson and Martin Scorsese can teach us about storytelling, to hard tactics for finding content marketing success, to a more philosophical (and vitally important) approach to achieving your professional goals, Continue Reading...
The PII™ Digital Marketing Framework
Greetings Rainmakers, This week, I published an article that codifies a specific strategic framework we've been using for years. It's called PII™, and I think you'll find it extremely helpful as you think through and then execute on your own marketing strategy. Along with that framework, this month's Rainmaker Dispatch comes complete with Continue Reading...
Special Edition: Digital Marketing for Everyone Else
Greetings Rainmakers, I’ve got something a little different for you today, in honor of the two-year anniversary of The Rainmaker Dispatch! I hope you enjoy and profit from this latest series I’ve been writing ... What does it take to build a profitable business in the 21st century? A very big question, to be sure. Too big, in fact, for the Continue Reading...
Reject the Tyranny of Being Picked:
Pick Yourself
Greetings Rainmakers! We’ve got an excellent collection of curated links for you in this issue with topics ranging from becoming a more prolific writer to a must-read guide on promoting your writing (and other content) on the web. But perhaps the most valuable link in the bunch asserts the incredible power of simply "picking yourself." This Continue Reading...
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- Next Page »