I hope your October has been a profitable and healthy one so far. We’ve got another excellent issue of The Rainmaker Dispatch for you this month …
From an inspirational guide to content marketing from early 1900s France, to the problem of persistent SEO myths, to a fascinating interview about producing a hugely popular true crime podcast, you’re not going to want to miss this Dispatch.
We’ve had quite a year — to say the least — and I want to remind you that you’re not alone in this struggle to survive and thrive now and in the years to come … let me know if there’s anything we can do to help you get where you’re going!
Alright, on with the show …
Before you take to the Internet to type an opinion of this article based on the headline alone … wait! Mr. Huebner, in my opinion, makes an excellent argument here, one for a return to good marketing. No matter who your market is.
Let’s roll back the clock over 100 years, to France, and take a look at the content marketing industry. Yes, that’s right, content marketing is not a new practice … it has been used and mastered in the service of growing businesses for a long, long time.
There is A LOT of SEO advice floating around out there. It has grown up into its own standalone industry over the last two decades, and that brings with it both good and bad practitioners. This article by Mr. Hardwick falls solidly on the “good” side of things.
The topic and practice of eCommerce is hot, hot, hot right now. Everyone’s talking about it, but in many of those conversations, the basics have gotten lost. I took up the pen once again to lay out an essential framework for how you can approach this discipline, even if you’re starting from zero.
The iPod was not the first mp3 player. But over the last decade it has become the most dominant … by far. First-mover advantage can be important in the practice of content marketing, but is it essential?
If you’re not focusing on visual marketing, you’re committing marketing malpractice. But how do you do it, where do you start, and how much will it cost?!?!? Thankfully, we live in the age of sites like Unsplash and Pexels. Read this article, and grow your brand.
You could make a very good argument that the True Crime genre absolutely dominates the podcasting world. Just one glance at Apple Podcast’s Top Charts list displays it clearly. This interview is a great peek inside the production of one of those great True Crime podcasts. Whether you’re into murder or not, there’s a lot to learn here.
What are you planning on working on in 2021?
Have you ever wondered what a full-blown marketing strategy might do for your business? Remember that you don’t have to go it alone, we’re always here for you. Just drop us a line, anytime.
All right, see you next month with the next edition of The Rainmaker Dispatch!
Rainmaker Digital Services
P.S. When you have a moment, bookmark rainmakerdispatch.com. We’re updating it weekly, with the goal that it will become your premier aggregator of digital marketing education and news in the coming year. Let us know what you think, and if you have an article, video, or podcast you’d like to see featured there, just let us know!