I hope your February has been a profitable and healthy one so far. We’ve got another excellent issue of The Rainmaker Dispatch for you this month.
And we’re also hopeful that you have been finding value in the weekly version of The Rainmaker Dispatch that we recently began sending out.
Alright, on with the regularly scheduled show…
You may wonder if writers are just that, writers. The folks over at The Content Strategist have a great article that outlines the four major differences between copywriters and content marketers.
You’ll find some great value from one of our latest articles in our ongoing Digital Marketing for Everyone Else series, where I took a deep dive into Facebook Marketplace with some tips on how you can utilize this space to benefit your business.
If you have a writing staff, this article from Moz is for you. Learn how to create an SEO-focused content brief to guide your writers to create work that hits the mark including the 10 things you must include and a few things you should avoid.
With each passing year, video becomes more and more a part of our daily lives, and in marketing, video is becoming only more prevalent. So how do you stand out from all the noise? The folks over at Databox conducted a survey of dozens of video marketers and drew some interesting conclusions on how to increase YouTube views.
Nothing is more frustrating than creating a killer landing page that does not convert at the rate you expected, but don’t make the mistake of simply ignoring those visitors who don’t immediately convert. Here’s a powerful read full of great tips on how to use your data and gain incremental conversions.
What do you know about “coined concepts?” Not only do these help your audience understand complicated ideas, but by creating unique and authentic catchphrases that take off in your industry, perhaps even your competitors will begin to adopt your terminology, which isn’t necessarily a bad thing.
Let’s wrap up this month’s issue with a great read from Seth Godin on how to improve your graphic design skills. Start with understanding the difference between graphic design that is considered “good” and just putting ideas on paper.
What are you on working on in 2021?
Have you ever wondered what a full-blown marketing strategy might do for your business? Remember that you don’t have to go it alone, we’re always here for you. Just drop us a line, anytime.
All right, see you next month with the next edition of The Rainmaker Dispatch!
Rainmaker Digital Services
P.S. When you have a moment, bookmark rainmakerdispatch.com. We’re updating it weekly, with the goal that it will become your premier aggregator of digital marketing education and news in the coming year. Let us know what you think, and if you have an article, video, or podcast you’d like to see featured there, just let us know!