Greetings Rainmakers! There have been some fantastic articles this month. This Dispatch covers everything from a short and sweet reminder about how to use personalization to an in-depth report about marketing in 2024. Let’s get to it. Forrester’s 2024 Planning Guide for B2B Marketing Leaders Every year, research and advisory firm Forrester Continue Reading...

Greetings Rainmakers! It’s been a big month for marketing news — it’s made this Dispatch a little harder than usual to put together. When I went back to the past month of Dispatch links to create our link list, I was surprised how much has happened. We only have one news story in this one, and it’s the most important: the European Union and Continue Reading...

Greetings Rainmakers! It’s not just the Texas weather heating up at RMDS this month. We’ve had some great customer success stories — recently we’ve been using SMS solutions for some of our customers to boost mobile engagement. We’ve seen some useful platform updates, too, including a customizable preheader for RainMail (my personal favorite). Continue Reading...

Greetings Rainmakers! In this Monthly Dispatch we have a lot of news to share with you — more than just our regular complement of marketing links. Let’s jump right in. Get 10% Off a Site Review We recently ran a promotion for anyone who signed up for the Dispatch offering 10% off our Rainmaker Site Review. If you missed or lost the code, it’s Continue Reading...

There’s a reason we publish our Monthly Dispatch: marketing changes fast. But it’s easy to miss the forest for the trees sometimes. I was talking to our copywriter David Brandon the other day about this, and the phrase we settled on describing the state of our industry was: “Tactics and technology change. Marketing doesn’t.” A better meta Continue Reading...

Greetings Rainmakers! Spring is a time of new beginnings — and we’re taking advantage of it. We’ve been looking at how we can best serve the Rainmaker Digital community the last few months, and you’ll see some of the fruits as we move forward. This month we’re starting with a new Q&A Live series so we can hear and answer your questions to Continue Reading...

Greetings Rainmakers! Taking a look at the news from the industry this month, we haven’t been the only ones working to improve online experiences and engagement. We hope you’ve been enjoying the January update on Rainmaker Platform (you can check out the changelog of fixes and enhancements here). We’re also trying to make our technology more Continue Reading...

Greetings Rainmakers! It’s a time of re-evaluation, growth and planning for us here at Rainmaker Digital Services. We’re seeing changes to some of the most influential services and technology that drive marketing and business. Exciting new ideas are arising that will impact the digital marketing industry over the next year — and we’re using them Continue Reading...

Greetings Rainmakers! Christmas and New Year’s are right around the corner, hard as that might be to believe. It feels like we only just started the year. We’re wrapping the year up strong and looking to start the next year on the right foot; we’re sure you are too. Our Dispatch is here to help. This month’s Rainmaker Dispatch is full of Continue Reading...