If you're creating any kind of content with the intention of attracting an audience that will  build your business, the starting point of your efforts must be crystal clear. I had a client that was an ex-tank commander from the Army. He had a great solution for a payment technology and the right industry relationships to make it successful. An Continue Reading...

Your About page is one of your most powerful website conversion tools ... really? Yep, it's true. Stay with me and your opinion of this humble and often overlooked web page is likely to be completely transformed. Our parents grew up saying that they never met a stranger. We grew up being told to never talk to strangers. And nothing is stranger Continue Reading...

Search Engine Optimization (SEO) is constantly changing and there is still some black magic that true SEO masters have developed. Most success, like so many other aspects of digital marketing, comes from combining skill, hard work, and consistency. If you’ve been reading this series of articles, you have already swallowed the red pill and Continue Reading...

The production, marketing, and sale of digital assets, better known as dCommerce, is changing the way businesses build audiences and increase revenue. With dCommerce, you create something that people want to buy, you sell it but you still retain the product. Then, you sell it again. This isn’t magic, it’s dCommerce ... digital commerce. Best of Continue Reading...

Call to Action (CTA) is the term that marketers use to refer to the copy that prompts an immediate response, action, or sale ... good CTAs are an essential component of website conversion. In general, marketing campaigns (sales scripts, landing pages, ads and content) are constructed to drive the audience to a single directive, a CTA. The Continue Reading...

Regardless of what any creator or online guru might tell you to the contrary, making money online is not guaranteed. It’s not magic and it definitely is not easy. That said, if you’re willing to put in the effort and make the commitment to your vision, you will find that online businesses can be extremely rewarding. One of the most misunderstood Continue Reading...

One of the most powerful forms of digital advertising lies in the realm of search. The debate between SEO and SEM isn’t nearly has heated today as it was back in 2014. That’s a good thing. We’ve all learned that successful digital campaigns need both marketing channels for sustainable success. Still, I’ve always been a proponent of SEM for a Continue Reading...

There are over 2,900,000,000 (yes, BILLION) search results on Google for the term “Key to Success.” Every executive coach, trainer, and person we “name” a success has their own list of the top keys to success. I hate those lists. Though I deeply respect the original work of writers like Covey, Hill, and Carnegie, most authors simply reword the Continue Reading...

If you're talking about social media marketing, there are only a small handful of social networks that cannot be ignored. With 5% quarter over quarter growth, Instagram is one of the fastest growing social media platforms. It has become the social media channel of choice for many influencers, celebrities and brands. Instagram is an Continue Reading...

I’m a buyer and eCommerce has made shopping so much better than when I had to traipse around the mall to buy a pair of pants. I buy everything from clothes to bananas to car engines online. eCommerce has revolutionized the way we buy and is a cornerstone of today's Internet. Now, you can buy everything online. And yet, eCommerce and its army Continue Reading...