Happy New Year! We've got an excellent collection of curated links for you in this first issue of 2020, with topics ranging from Zippo lighters being swallowed whole by fish to the productivity lessons of the ancient Romans. But perhaps the most interesting link this month is the first of the list below, and is reflected in this issue’s Continue Reading...

Welcome back to the Rainmaker Dispatch! The featured link in this month's issue deals with the ever-useful craft of affiliate marketing. Forget about the bad old days of spammy, horribly designed cash-grab websites, today’s best affiliate sites are smart, valuable, and in many cases … beautiful. This issue is packed with a ton of other Continue Reading...

When it comes to business, bigger is always better. Right? The featured link in this month's Rainmaker Dispatch begins a storyline that states otherwise. You don't have to build a billion dollar company. In fact, you probably shouldn't try to. Welcome to Brian Clark's concept of "7-Figure Small." This issue is packed with a ton of other great Continue Reading...

The practice of conversion optimization can seem like an endless slog of technical and copywriting work, but it doesn't have to be. Focusing on -- and making a habit of carrying out -- just a few high-impact conversion practices can take you most of the way toward your destination. With that in mind, the first article in this month's Continue Reading...

It's a big, big question, "How do I make a living as a writer?" There are many answers to it, most of which involve years of tireless work and no small amount of luck. That said, we've included one very compelling answer to that question in this edition, in the form of a detailed case study. And the most important aspect of it may even be Continue Reading...

How about we start this edition of the Rainmaker Dispatch with one of the most celebrated and useful quotes from the Father of Advertising himself, David Ogilvy ... On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. No Continue Reading...