Online privacy is becoming a battleground. Top tech CEOs have been brought before Congress to participate in hearings about user data and privacy. Tracking and targeting capabilities that flew under the radar for years are now being openly debated. Tracking technology has revolved around third-party cookies for years, but times are changing. Continue Reading...

You’ve probably seen this meme. It’s usually a reply to some inauthentic attempt by a company to appear “in touch” or appeal to a group they’re not a part of. Authenticity has been an issue since the very dawn of commercial communication. Some inauthenticity comes from deception or misrepresentation. The famous “4 out of 5 dentists” or “80% Continue Reading...

Social media is essential for your branding, like putting up a sign outside your brick-and-mortar business. The message amplification you get from social media can be rocket fuel for your business. Sponsored posts or earned media — it doesn’t matter. It works either way. Before you jump in, there is one big question you need to answer: Which Continue Reading...

Cold email is one of the easiest, most affordable ways to connect with people and companies. Your message goes straight to their inbox. And if they like your approach, you’ll have the beginnings of a relationship. A well structured outreach campaign can generate 5 or more positive replies for every 100 contacts. But for all the advantages of Continue Reading...

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So said the “Father of Advertising,” David Ogilvy. Ogilvy’s mastery of the written word propelled him to the top of the advertising world. Some of his headlines still capture Continue Reading...

How much of a product do you need to launch? None at all, if you ask Joel Gascoigne. The Buffer founder decided to create a tool to schedule his Twitter posts — but when he “launched,” the tool was nothing more than a spark in his mind. “I created a super minimal two page website, without building the product at all,” said Gascoigne in a Continue Reading...