The cowboy’s cigarette droops loosely from his mouth. His hat is white, clean, untouched by dust. He’s the Marlboro Man, an image that’s lasted since iconic advertiser Leo Burnett started the campaign in 1955. Think of the iconic campaigns you’ve seen and how many channels you’ve seen them on. Chick-Fil-A’s Holstein cows. The “PC vs. Mac” Continue Reading...
State of the Platform: Rainmaker Platform Version 3.3
https://youtu.be/h0iuE1ssoyw We're constantly working to refine Rainmaker Platform, and that's what this State of the Platform is all about. Great news: Rainmaker Platform version 3.3 was released and is live for all of our Rainmaker Andromeda customers, meaning you can take advantage of all the new features. There are several extended Continue Reading...
Rainmaker Platform Andromeda Version 3.3 Changelog
Improvements Add-Ons: Added Stripe widget Add-Ons: Added PowerPack/WooPack Add-Ons: Integrated ActiveCampaign for WooCommerce Plugin as add-on Add-Ons: Integrated Genesis Blocks Pro as add-on Add-Ons: Integrated ShortPixel Plugin as add-on Add-Ons: Integrated Full-Width Templates Plugin as add-on Themes: Added new Genesis Child Theme: Continue Reading...
Will You Still Be Around in 10 Years?
Priceline was a dotcom darling. It shot to prominence with campaigns featuring athletes and celebrities like William Shatner and Kaley Cuoco. It went public for $16 a share and rocketed to $88 on the first day of trading. Then it died. Priceline sold airline tickets that fell through the cracks, filling in the gaps where the airlines didn’t Continue Reading...
Frictionless Free Trials
Greetings Rainmakers! Fall is in full swing and here at the house we’re enjoying the cooler weather — at least when it decides to show up. I’m enjoying the great weather when I’m able to get out into the outdoors. Hopefully your fall season and fourth quarter are going well too. This month we released Rainmaker Platform version 3.3. We’ve Continue Reading...
Content Marketing Lessons from the World’s Biggest Carmaker
Toyota just passed Volkswagen AG as the best selling carmaker on earth. “Steady” is the best word to describe Toyota. It doesn’t have a reputation for huge leaps in innovation. It usually keeps large cash reserves. It prioritizes personnel and doesn’t pay high dividends. It doesn’t have a reputation for bold, groundbreaking marketing or Continue Reading...
Business Basics for Instagram Stories Success
Your business has access to a platform with 500 million daily users. And they’re highly engaged. These users spend an average of 28 minutes on this platform each time they open it. They don’t leave. They look at post after post, often catching up completely with their feed before leaving. That platform is Instagram Stories. And if you’re Continue Reading...
Details that Drive YouTube SEO
Google is the unrivaled king of search engines. Every smart business optimizes for Google. What about the runner-up? Focusing on the second most popular search engine on the web gives you access to 2.3 billion users, over 3 billion searches per month and almost 80% of all Internet users. What’s number two? YouTube. And, like Google SEO, Continue Reading...
State of the Platform: Take Command of Your Email Settings
Greetings Rainmakers! There were only about 1,000 people in the world that could receive the first email sent by Ray Tomlinson in 1971 — ARPANET hadn’t even become the Internet yet. The first message was so mundane that the inventor can’t even remember what it said, stating “The test messages were entirely forgettable and I have, therefore, Continue Reading...
FLoC and the Future of User Data
Online privacy is becoming a battleground. Top tech CEOs have been brought before Congress to participate in hearings about user data and privacy. Tracking and targeting capabilities that flew under the radar for years are now being openly debated. Tracking technology has revolved around third-party cookies for years, but times are changing. Continue Reading...
- « Previous Page
- 1
- …
- 19
- 20
- 21
- 22
- 23
- …
- 25
- Next Page »