Text has always been the backbone of SEO … but that's starting to change Blogs were the go-to for early content marketing. Though images, audio and video eventually became important as content, they were mostly relevant to SEO through alt tags or transcripts. Optimization works differently today. Video SEO matters. Google recently updated its Continue Reading...
Stop Telling. Start Storyselling.
My brother and I loved Grandad Fraser's bedtime stories. When my grandparents visited, we would beg him to tell us a story. He'd always oblige, spinning tales of David and James's adventures in wild places in Africa, Asia and Australia. I still remember his deep voice talking about me and my brother floating down the "great gray-green Limpopo Continue Reading...
Publish with Purpose
Digital content used to run on volume. No longer. I’ve done volume work before — and I have peers who still do. Most clients didn’t care about the quality as long as we published by the deadline; the goal was to shovel as much content as possible into Google’s hungry maw like coal into a steamship boiler. Volume was one of the biggest keys Continue Reading...
Marketing’s Future is the Past
Greetings Rainmakers! This has been a newsworthy month in the world of digital marketing. Google’s antitrust proceedings, new details about how marketing attribution has changed, the walk-back of third-party cookie policy … there’s a lot to go over. We’ve got it all here. Read this month’s Dispatch and stay up to date with the latest changes in Continue Reading...
State of the Platform: eCommerce Made Simple
Even when the work isn’t exciting, there’s still work to be done with Rainmaker Platform. We’re in a bit of a grace period between big updates right now for the platform. As the technologies connecting to the platform get updated, we have to check compatibility (and payment gateways have been a constantly moving target). It’s still important, Continue Reading...
Promoted Posts: The Taste-Test that Works
Remember New Coke? I don’t; I was born a little too late. But you can bet I’ve heard about it. Everyone has. It’s one of the biggest new product flops in history, born of corporate hubris and misguided focus group data. In the late 1970s and early 1980s, Coca-Cola was under a lot of pressure from PepsiCo. Its market share was declining, and Continue Reading...
Vine is Dead. Hopkins Isn’t.
Vine may be dead, but it casts a long shadow. If you’ve ever seen a video from the Paul brothers or heard a Shawn Mendes song, you’ve felt the legacy of Vine. Many creators and online celebrities got their start creating 6-second loops on the short-lived platform. Vine died in 2017, but right as it was shutting down, China’s ByteDance was Continue Reading...
Cannes Highlights Content
Greetings Rainmakers! Marketers and advertisers alike have had a busy month. We’re coming off the Cannes Lions, the most important awards event in our industry and a bellwether for where the market is headed. And we think you’ll be interested in what they showed us this year. In this month’s Dispatch, we’re starting off with a look at what we Continue Reading...
State of the Platform: Think Outside the Blog
Greetings, Rainmakers! It’s been a bit of a rough week here in Texas; Hurricane Beryl just ripped through the east coast of the state, and though it didn’t quite reach us here in Dallas, it knocked out power at our Houston office. Dallas had to pull double duty for a bit to cover for Houston. Fortunately, other than the inconvenience of no Continue Reading...
Make Your Own Luck
Recently, I’ve been thinking a lot about the late Marvin Hamlisch. For those who don’t know, Hamlisch was one of the most prolific and successful conductors and composers of the last century, winning multiple Emmy, Golden Globe, Oscar and Tony awards (the prestigious “EGOT”) and a Pulitzer Prize. And I, a wet-behind-the-ears college student, Continue Reading...
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