A new year means new opportunities, new growth and new ways to succeed. We have a lot of additions planned for Rainmaker Platform — and we’re excited to have you along for the ride. We also have several new (or revitalized) content offerings planned for 2025, including: The return of webinars — come chat with us about what’s happening in Continue Reading...
What’s Your Content Marketing Recipe?
Like a great meal, successful marketing starts with a good recipe. A recipe is just a ratio of ingredients. As cook and author Michael Ruhlman notes, “When you know a ratio, you have a hundred recipes at hand.” If you want well-balanced content marketing, you need the right content ratio for your business. Here at Rainmaker Digital Continue Reading...
Control the Conversation
People will talk about your business. In 2025, few businesses can sell without communicating with their audience. If you don’t tell your story, other people will do it for you through social media and online reviews. Own your digital presence and control the conversation around your brand. The best way to do that is with your Continue Reading...
The Stories that Shaped Digital Marketing in 2024
We’ve read a lot of news this year. Every week, each member of the Rainmaker Digital Services team contributes a list of articles for RainmakerDispatch.com — these include news, how-tos, case studies, and anything else we think is relevant for our audience. The marketing team chooses the top 17 links to go up on the site. Then every month, we Continue Reading...
Unlock Voice Search Visibility
Greetings Rainmakers! 2024 is almost over, and in this final Dispatch of the year, we’ve rounded up this month’s best articles on the state of content and content discovery. Voice search, podcast audio, YouTube visibility … it’s all here, just in time for the new year. Voice Search SEO: How Does It Work? With the rise of smartphones and Continue Reading...
State of the Platform: 2024 Rainmaker Platform Updates
2024 came and went in the blink of an eye — it’s shocking to be preparing for 2025 already, but here we are. Next year already looks like it’s full of opportunities for Rainmaker Digital Services and Rainmaker Platform, and I can’t wait. In the meantime, the holidays are here, and all of us here at Rainmaker Digital Services wish you and yours Continue Reading...
A Look Back … and a Look Forward
We’ve been doing marketing for a long time … long enough to recognize trends as they’re forming. At the start of 2024, we made some predictions about what would happen in 2024. Let’s take a look at how we did … and what we can see coming in 2025. Our 2024 Predictions If you didn’t read our original trends article for 2024, it’s worth going Continue Reading...
How AI Is Upending Search
There is a whole constellation of AI tools promising to change the way you interact with the Internet. Perplexity. SearchGPT. Copilot. Google AI Overviews. All of these tools (and others) are trying to replace traditional search engines. AI is here to stay. And we’re just starting to feel its impact on search. How did we get to this point? Continue Reading...
Cut Friction. Create More Customers.
Building an online store is easier than it’s ever been. But getting someone to buy is a different story. You can research, build a funnel, do all the right things to get people to select your products or services, but you can’t be sure that they’re even going to be interested by the time they get to the checkout. Don’t believe me? Believe Continue Reading...
Embrace Creative Friction
Greetings Rainmakers! The hits just keep coming this month. As the digital marketing ecosystem shifts around us, we have to find new ways to get people’s attention … or resurrect old ones. Google’s Creator Summit pointed out the issues that small content creators are having as good content loses search traffic. SEOs are scrambling. Social isn’t Continue Reading...
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