Marketers are paid for words that work, not pretty or fun words. Words that get people to take action. No matter how pretty your website is or how well your copy reads, you need a good CTA to actually convert. A call to action is to the rest of your copy what a spark plug is to gasoline. It’s the hook for your fishing rod. It’s the catalyst for Continue Reading...
Local Topic Clusters — Why Do They Matter?
Greetings Rainmakers! Summer is here, and in Texas we’re opening up from lockdowns just in time for things to heat up. We’ve been working on our content and want to share some of the articles that have inspired us as we move forward. There's still plenty of time to make the most of your advertising and marketing this year. This month’s Continue Reading...
The Power of Owning Your Digital Presence
Would you put your company’s fate in the hands of strangers? Spoiler alert — you already are. Just about everyone is renting their digital presence, and some companies don’t even have any digital space they actually own themselves. Are you one of them? We often reference the idea of “rent vs. own” for your digital presence. Simply put, a Continue Reading...
Get Used to Knowing Less About Your Customers
The way you market to your customers is about to change. Apple and Facebook are fighting over the future of digital marketing right now, and regardless of which one wins, the landscape of this industry will be different. Apple has consistently raised concerns about online privacy and the lack of transparency in how people’s personal data is Continue Reading...
“Who” Comes First: Why Finding Your Audience Matters
Your message isn’t the most important part of your marketing plan. Do you know what is? You might have an amazing message, but if you can’t identify your audience, you’ll fail. That’s the brutal truth. Choosing the right audience isn’t just an important piece of your marketing — it may be the most important piece. To understand this, let’s Continue Reading...
Changing Themes in Rainmaker Platform
Greetings Rainmakers! Rainmaker Platform offers you easy customization across every section of your website. One of the biggest customizations you can make is choosing a theme. This month’s State Of The Platform explores how the theme affects everything — the look, the feel, the colors, the fonts. We answer the question “so how do you change Continue Reading...
Building Trust with Influencer Marketing
Influencer marketing is the new kid on the block for Internet marketing, but the concept isn’t new. Celebrity spokespeople have been around for ages, and grassroots campaigns have always targeted influencers to establish credibility. At its core, influencer marketing is simple: you’re buying trust. You give a content creator money and get a Continue Reading...
Great Post but No Shares. What to Do?
Greetings Rainmakers! Summer is right around the corner, and as we gear up for the middle of the year we're taking a look through some of the articles that have inspired us to be better. Coming out of spring halfway through the second quarter, it's a great time to evaluate how things are going so far. This edition of Rainmaker Dispatch can Continue Reading...
Google Image Search: The SEO Secret You’re Missing
Google is the most popular search engine on earth. It held 86% market share worldwide as of February this year. Optimizing for Google isn’t just a “nice thing to have” any more. It’s a necessity. But Image Search often goes under the radar. Jumpshot data indicates that almost 27% of all Google searches take place on Google Images, and 3% of Continue Reading...
Do Blogs Matter in 2021?
“You should start a blog.” It’s one of the first things you’re told to do when you’re trying to build your online presence. It’s been a rallying cry for years. Rainmaker Digital Services was built on content, and blogs have been a cornerstone of that. And, in content marketing, the blog is king. Or is it? Podcasts have exploded over the Continue Reading...