Your message isn’t the most important part of your marketing plan. Do you know what is? You might have an amazing message, but if you can’t identify your audience, you’ll fail. That’s the brutal truth. Choosing the right audience isn’t just an important piece of your marketing — it may be the most important piece. To understand this, let’s Continue Reading...

Influencer marketing is the new kid on the block for Internet marketing, but the concept isn’t new. Celebrity spokespeople have been around for ages, and grassroots campaigns have always targeted influencers to establish credibility. At its core, influencer marketing is simple: you’re buying trust. You give a content creator money and get a Continue Reading...

Google is the most popular search engine on earth. It held 86% market share worldwide as of February this year. Optimizing for Google isn’t just a “nice thing to have” any more. It’s a necessity. But Image Search often goes under the radar. Jumpshot data indicates that almost 27% of all Google searches take place on Google Images, and 3% of Continue Reading...

“You should start a blog.” It’s one of the first things you’re told to do when you’re trying to build your online presence. It’s been a rallying cry for years. Rainmaker Digital Services was built on content, and blogs have been a cornerstone of that. And, in content marketing, the blog is king. Or is it? Podcasts have exploded over the Continue Reading...

Every time you buy an item from Amazon, there’s a good chance it’s not actually an item that Amazon owns. That’s the idea behind Amazon Marketplace. This program incorporates non-Amazon sellers onto the platform and has been responsible for around half of all sales over the last few years. One report placed the volume at 62% for 2020! For Continue Reading...

There is a strong argument that this decade will be defined by a very particular type of online commerce. eCommerce sales were estimated at $4 trillion for 2020 and it is estimated that by the end of 2021, 54% of total eCommerce will be from mCommerce. Now's the time to understand mCommerce and make sure you've accounted for it in your Continue Reading...

Evergreen content is the cornerstone of the website’s message and the foundation of the content strategy. An axiom of marketing is you can’t be everything for everyone. That is especially true with a website and the content on it. Evergreen content is also known as cornerstone content. The idea behind this content is that it is “evergreen” Continue Reading...

Even in 2021, the best way to interact with your audience is via email. And, email remains fundamental to every digital strategy. Social media and mobile apps may generate more "buzz" but building a brand’s email list through a comprehensive content model that generates authority and establishes authenticity is the path to sustainable Continue Reading...

For small and mid-sized businesses, one of the most lucrative opportunities for ROI (return on investment) is local SEO. Local search engine optimization (local SEO), like general index (national) SEO, is the process of influencing the visibility of a website or a web page on a web search engine's unpaid results (SERP- search engine results Continue Reading...

If you’ve been following our Digital Marketing for Everyone Else series, you’ve heard us advocate for content strategies that include your website, social media, and video. Many of us are comfortable with creating web content that is easy to find and that ranks well on search engines. That is, written content. Video is a marketing challenge for Continue Reading...