A few years ago I worked with a company that focused on traditional marketing. Fliers and catalogs were how we reached the audience. While I was there, they began to modernize their processes. There was one problem: no one cared what they had to say anymore. Their rudimentary social media strategy had focused on pushing products for so long Continue Reading...
State of the Platform: Manage What’s Measured — How to Add Google Analytics
“What gets measured gets managed.” You’ve probably heard that famous business axiom. But are you following it? Understanding your website’s performance will allow you to succeed. There are a number of tools out there on the market — Adobe Analytics, Hubspot, Mixpanel and more. But Google Analytics (often referred to simply as “GA”) is the Continue Reading...
The Power of Perspective
I’m a huge Dune fan. So when Denis Villeneuve’s Dune was announced, I was overjoyed. Even after I left the theater, it stayed with me. It’s a perfect adaptation of the books. There are elements of the books that weren’t included, things we nerds can argue about while waiting for Part 2. There were intentional decisions on what to include, Continue Reading...
Email’s Demise Has Been Greatly Exaggerated
Email isn’t sexy. The technology behind email has existed for a little over 50 years now. It’s ancient in Internet years. But it works ... still. Social media platforms are more glamorous. SEO is a bigger buzzword. But email just keeps delivering results. No content marketing or digital marketing plan is complete without email. It’s the Continue Reading...
Cookie Cutting with Creative Intelligence
Greetings Rainmakers! Here in the U.S., Thanksgiving is right around the corner. It’s family time — time to come together, be grateful for everything we’ve been given and think about the last year of growth and opportunities. And I’m personally grateful to have the opportunity to connect with all of you. This Rainmaker Dispatch is full of Continue Reading...
(Type)setting Your Copy For Success
Content marketers are usually more concerned with the words they create than the appearance of those words. Content is important. Absolutely. But the way the content is presented matters too. It’s a mistake to ignore the design elements for content entirely — and it’s one a lot of content marketers make. You have to be concerned about how Continue Reading...
Jiro and the Iceberg Rule of Creativity
Fish, rice, seaweed, vinegar, soy sauce, wasabi. These are the components of edomae-style sushi, the type served at world-famous Sukiyabashi Jiro, the first sushi restaurant in the world to earn three Michelin stars and the subject of the documentary Jiro Dreams of Sushi. Sushi isn’t a complex dish. In fact, it’s one of the simplest. There is Continue Reading...
Cows and Cowboys: How Great Ideas Win
The cowboy’s cigarette droops loosely from his mouth. His hat is white, clean, untouched by dust. He’s the Marlboro Man, an image that’s lasted since iconic advertiser Leo Burnett started the campaign in 1955. Think of the iconic campaigns you’ve seen and how many channels you’ve seen them on. Chick-Fil-A’s Holstein cows. The “PC vs. Mac” Continue Reading...
State of the Platform: Rainmaker Platform Version 3.3
https://youtu.be/h0iuE1ssoyw We're constantly working to refine Rainmaker Platform, and that's what this State of the Platform is all about. Great news: Rainmaker Platform version 3.3 was released and is live for all of our Rainmaker Andromeda customers, meaning you can take advantage of all the new features. There are several extended Continue Reading...
Rainmaker Platform Andromeda Version 3.3 Changelog
Improvements Add-Ons: Added Stripe widget Add-Ons: Added PowerPack/WooPack Add-Ons: Integrated ActiveCampaign for WooCommerce Plugin as add-on Add-Ons: Integrated Genesis Blocks Pro as add-on Add-Ons: Integrated ShortPixel Plugin as add-on Add-Ons: Integrated Full-Width Templates Plugin as add-on Themes: Added new Genesis Child Theme: Continue Reading...
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