How about we start this edition of the Rainmaker Dispatch with one of the most celebrated and useful quotes from the Father of Advertising himself, David Ogilvy ... On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. No Continue Reading...

Happy New Year! We've got an excellent collection of curated links for you in this issue with topics ranging from the incredible power of a simple website to a must-read guide on Facebook advertising strategies. But perhaps the most valuable link takes us back 93 years, to one of the most fertile times in advertising history, for an object Continue Reading...

Happy Holidays! How about we bring a little nostalgia to the season here and go back to basics in this twelfth issue of The Rainmaker Dispatch? Let's go back to the topic that started it all -- copywriting. Copywriting is the foundation of the modern media company. It's the past, and very much the future of your business, and of Continue Reading...

This eleventh issue of The Rainmaker Dispatch is what you might call a collage of classics. With advice from "The Father of Advertising" to one of the greatest American novelists of the 20th century, it's all business. The business of becoming a media company. Yep, we stay in our lane. We keep talking about just a handful of important things Continue Reading...

The marketing of your product, service, or business in the digital age can seem ... complicated. Sure, there's a lot to consider, but when it comes down to it, it's really about one thing. And that "thing" has little to do with what you may have come to believe about marketing. A few years ago, Brian Clark began talking about the concept of Continue Reading...

This issue of The Rainmaker Dispatch covers a lot of ground. From the secret to thriving in difficult economic times, to fifteen ways to market a local business, to an easy administrative trick that can significantly enhance your personal and professional security, we've got you covered. And there's more, but we'll leave that for you to discover Continue Reading...

Welcome to the latest issue of The Rainmaker Dispatch! We're changing things up a bit in this issue, bringing in a new format that we hope you'll like. From here on out, we're going to focus the Dispatch on a content production strategy that we advise many of our clients to engage in ... content curation. Once a month, we'll find the seven Continue Reading...