As data and content have become the norm for digital marketing, “funnels” have taken center stage. Funnels are tools that help marketers navigate customers and prospects through a sales or communication journey. They are, simply put, a step-by-step way of looking at the progress a prospect is making through a brand’s content ... toward a sale. Continue Reading...

Content marketing thrives in the confluence of technology, data, access to consumers, audience behavior, and the virtualization of society. A lot of these influences are rapidly changing but people connecting through stories hasn’t changed, and it won’t. In this article, we focus on the future of content marketing and what actions we can take to Continue Reading...

We all know that there is a difference between an email from a "Nigerian prince," an automated alert from your webhost, a client’s latest request, and baby photos from your college buddy. In the basic equation of method + message = results, there is little difference between these expressions. Of course, the results are different because the Continue Reading...

LinkedIn is likely the most powerful social media marketing platform for most business and marketing professionals. As of July 2020, over half of the world’s population is now using social media. Social media is no longer an option for digital marketers. This is especially true for LinkedIn. The oldest of the major social media networks Continue Reading...

As we've discussed previously, there are essentially four different types of digital ads. One of -- if not the -- oldest forms of advertising on the Internet is Banner Advertising (aka Programmatic, aka Display advertising). With its roots firmly planted in the 19th and 20th century disciplines of print and even roadside billboard ads, banner Continue Reading...

Are you considering launching a paid B2B digital advertising campaign for your product, service, or business? If so, you'd be hard-pressed to beat the opportunity that currently exists on LinkedIn. As the shift online has accelerated since January 2020, LinkedIn has seen 26% growth (up to 690 million members) in just the first six months of Continue Reading...

This article concludes our overview of the Top 10 Technical SEO recommendations. Combined with part one and part two, this series includes information our search team shares when trying to help people understand how to improve a site’s search engine ranking. Key to all these recommendations is the fundamental understanding that a search engine’s Continue Reading...

Let's continue our discussion on the Top 10 Technical SEO recommendations that will help improve your site’s ranking. If you missed the first three recommendations, you missed a discussion about site speed, mobile-first and link building. Check it out right here. A quick reminder that the goal of this little series is to introduce you to the Continue Reading...

Continuing our goal of sharing information and insight on digital marketing to help people focus on their business, this week we share the first of a few articles on the technical details of Search Engine Optimization. I promise you won’t need a degree in computer science or SEO "certification" to understand these more technical details! A Continue Reading...