LinkedIn is likely the most powerful social media marketing platform for most business and marketing professionals. As of July 2020, over half of the world’s population is now using social media. Social media is no longer an option for digital marketers. This is especially true for LinkedIn. The oldest of the major social media networks Continue Reading...
Introducing PII™: The Digital Marketing Framework That Will Build and Grow Your Business
We appreciate the comments and emails that have come in about our "For Everyone Else" digital marketing series. This article addresses one of the most common questions we have received, What’s PII™ all about? One of the reasons the PII™ framework of Promotion, Information, and Inspiration comes up so regularly in our content marketing consulting is Continue Reading...
Banner Advertising: Bringing the 19th Century into the 21st
As we've discussed previously, there are essentially four different types of digital ads. One of -- if not the -- oldest forms of advertising on the Internet is Banner Advertising (aka Programmatic, aka Display advertising). With its roots firmly planted in the 19th and 20th century disciplines of print and even roadside billboard ads, banner Continue Reading...
LinkedIn Advertising: The Ultimate B2B Audience Builder
Are you considering launching a paid B2B digital advertising campaign for your product, service, or business? If so, you'd be hard-pressed to beat the opportunity that currently exists on LinkedIn. As the shift online has accelerated since January 2020, LinkedIn has seen 26% growth (up to 690 million members) in just the first six months of Continue Reading...
The 10 Most Important Technical SEO Recommendations: Part Three
This article concludes our overview of the Top 10 Technical SEO recommendations. Combined with part one and part two, this series includes information our search team shares when trying to help people understand how to improve a site’s search engine ranking. Key to all these recommendations is the fundamental understanding that a search engine’s Continue Reading...
The 10 Most Important Technical SEO Recommendations: Part Two
Let's continue our discussion on the Top 10 Technical SEO recommendations that will help improve your site’s ranking. If you missed the first three recommendations, you missed a discussion about site speed, mobile-first and link building. Check it out right here. A quick reminder that the goal of this little series is to introduce you to the Continue Reading...
The 10 Most Important Technical SEO Recommendations: Part One
Continuing our goal of sharing information and insight on digital marketing to help people focus on their business, this week we share the first of a few articles on the technical details of Search Engine Optimization. I promise you won’t need a degree in computer science or SEO "certification" to understand these more technical details! A Continue Reading...
Putting it All Together: Crafting Your First Digital Marketing Strategy
Ben Franklin is credited with one of the great digital marketing axioms, “If you fail to plan, you are planning to fail!” Digital marketing is hard work and planning is critical. Like all marketing, it requires discipline, sacrifice (you can’t be everything to everyone), and a commitment to a plan. Without a plan, even the most innovative Continue Reading...
Online Commerce for Everyone Else
According to the US Department of Commerce, 15 percent of retail sales in Q2 2023 occurred online. Surprised by that number? Is it higher or lower than what you expected? Regardless, one thing we can all agree on is that consumers, the world over, are conducting more commerce online. Every business needs to understand how the “Internet” impacts Continue Reading...
Website Conversion for Everyone Else
“Convert EVERY web visitor!” “Make these three changes and increase conversion by 90%!” “Follow my system and generate $100,000 in less than 30 days with NO list!” Increase traffic and convert every visitor; your site will be a success! Duh. Though these concepts are easy to understand, accomplishing these two goals are challenging and Continue Reading...