Email is one of the most powerful marketing channels, but this also makes it intensely competitive. The average office worker receives more than 100 emails per day, leaving them with less than 15 seconds to read each individual message. With that in mind, it’s critical for email marketers to find ways to stand out and attract the recipient’s Continue Reading...

Introduced in October 2016, Facebook Marketplace has become a convenient way to buy and sell items locally. Designed as a “destination to discover, buy, and sell items with people in your community," Marketplace has become a prospect rich environment to sell everything from electronics and clothes to vehicles, property, and home services. As Continue Reading...

Instagram is quickly becoming the social platform for brand development, sales, and audience engagement. It combines the highly visual, thumb-scroll stopping content of Snapchat and TikTok with the functionality and data building of LinkedIn and Facebook. As a part of the Facebook family since 2012, Instagram has access to the technology resources Continue Reading...

It may be 2021 (thank God), but many clients still challenge digital marketers to generate "MORE" - bigger lists, more followers, more clicks, more "more." Over the past 5 years, technology, the confluence of organic and paid exposure, influencer advocacy, and the growth of digital advertising as a percentage of the average media budget, have Continue Reading...

Twitter is only the 8th largest social media platform but it has the second most referral sites in the US with over 1.6 million sites leading to the platform. Arguably, Twitter is one of the most influential platforms for culture, politics, and business. No matter your industry or sector, Twitter marketing is a valuable tool that can help you Continue Reading...

We've done a lot of writing around the critical practice of online commerce. But, there is a $90 billion global market that is forecast to grow to over $600 billion by 2027 that few digital marketers and fewer businesses focus on – sCommerce (social commerce). Understanding the opportunities and challenges of social commerce doesn’t require Continue Reading...

If you're creating any kind of content with the intention of attracting an audience that will  build your business, the starting point of your efforts must be crystal clear. I had a client that was an ex-tank commander from the Army. He had a great solution for a payment technology and the right industry relationships to make it successful. An Continue Reading...

Your About page is one of your most powerful website conversion tools ... really? Yep, it's true. Stay with me and your opinion of this humble and often overlooked web page is likely to be completely transformed. Our parents grew up saying that they never met a stranger. We grew up being told to never talk to strangers. And nothing is stranger Continue Reading...