“David, you’re up,” the host said. I flicked the mute button off on my phone and prepared to speak. I’m an Oklahoma City Thunder fan and moonlight as a salary cap expert. It was NBA draft day and I was on Spotify Greenroom with my friend, reporter Keith Smith. An insider had just dropped the news that the Thunder were going to pick Australian Continue Reading...
Step into the Spotlight as a Podcast Guest
All of us probably have a favorite guest — I’m personally a fan of Bill Burr on Conan or Chris Stapleton’s guest spot on Justin Timberlake’s “Say Something.” A great guest lifts a show from ordinary to extraordinary, adding something the host can’t. You can be that great guest. Even if you have your own podcast, guesting on other podcasts is Continue Reading...
Turn an Album into an Audience with Podcast Curation
Content may be king, but your business podcast is the power behind the throne. It’s like when a band releases an album. All of a sudden there’s a cornerstone piece of “content," creating material for tours, interviews, radio playback and more. Your business podcast can do the same — if you curate it properly. Podcast curation is a powerful Continue Reading...
Go from One-Man Band to Supergroup with Podcast Guests
You can podcast by yourself. But is that the best way to do it? Interview shows are among the most popular podcast formats. They shift some of the burden of the content to guests, create new relationships between the brand and the community, and open the brand up to new audiences. To quote one of Seth Godin’s maxims, “All marketers tell Continue Reading...
State of the Platform: Rainmaker Platform Version 3.2.1
https://youtu.be/rfTQbGTmp7U Greetings Rainmakers! Rainmaker Platform version 3.2.1 released this week. Version 3.2.1 resolves many of the challenges our customers have shared with us. We’re committed to building new capabilities and addressing pain points for our customers, and that’s the purpose of this update. This platform update Continue Reading...
Rainmaker Platform Andromeda Version 3.2.1 Changelog
Improvements Genesis Theme: Framework upgraded to version 3.3.3 Landing Pages: reCAPTCHA and honey posts made available on opt-in forms Block Editor: WordPress logo replaced by Rainmaker logo while generating post preview Fixes Rainmaker LMS: Fixed issue of quiz results being partially omitted when questions are skipped RainMail: Multiple Continue Reading...
Business Podcasts: This Content Marketing Goes to 11
Podcasts are still incredibly popular — and they’re poised to become even more prominent. Networks are paying premium prices for audio-only content. Bill Simmons sold his site The Ringer to Spotify for $200 million, largely based on its podcast network. Joe Rogan’s podcasting deal was reportedly around $100 million. They’re only the tip of the Continue Reading...
The Way You Use Data is About to Change
Greetings Rainmakers! Rainmaker Digital’s been busy lately working on a new update to Rainmaker Platform (more on that in next week’s State of the Platform). Don’t worry, though — we still had time to do some reading and publish some of our favorite articles on RainmakerDispatch.com. This month’s Rainmaker Dispatch includes a story on the Continue Reading...
Find the Right Affiliate Marketing Program for You
Affiliate marketing is popular, and it’s been around for a long time — but it is challenging to do well. Just look at conversion rates to see why. The average for the industry ranges from just 0.5% to 1%. Still, people wouldn’t still be doing it if it didn’t work at least some of the time.The “how” matters. Adding some affiliate marketing to Continue Reading...
The Hard Truths of (Amazon) Affiliate Marketing
Want to make money while you sleep? Do affiliate marketing. Set it and forget it; put the link up and watch the money roll in. If Ryan Robinson can do it, so can you. And it doesn’t take a lot of work. The problem is, none of this is true. Yes, Ryan Robinson claims to have netted $35,000 in March, with $17,000 coming from affiliate Continue Reading...