“Open the pod bay doors, HAL.” “I’m sorry, Dave, I’m afraid I can’t do that.” This iconic movie exchange from 2001: A Space Odyssey was science fiction at the time. Today it’s not. It can be easy to forget, but every time you ask your phone for directions, a machine is understanding what you say. That’s a very new phenomenon. Google has Continue Reading...

“Failing to consider Facebook is marketing malpractice.” I said that a few years ago, and I stand by it today. Facebook is the biggest social network with the broadest audience. Its analytics are powerful and easy to use. And if you’re trying to build a following, it’s the first platform you should consider. But, should it be the platform you Continue Reading...

“Hey, check this out,” my brother’s email said. “Just found this really cool site with a lot of great outdoor products.” He had forwarded me something from a little company called Huckberry that was trying to drum up customers. I looked. Their membership was free at the time; I was in college and free was a price I could afford. I subscribed. Continue Reading...

Google not only runs the search engine market — it runs the analytics market too. Over 50% of the Internet uses its products Universal Analytics (UA) and Google Analytics 4 (GA4). Universal Analytics is going away in July 2023. For most technology companies, that might be a footnote. But this is Google we’re talking about. It’s a big deal, Continue Reading...

You’ve probably heard the phrase “content is king.” That phrase used to be provocative. It's an established fact now. Most companies today have a digital presence of some kind, usually a website and some type of “content marketing” effort. Most businesses are generally aware that you need to produce content to be visible online. We need a new Continue Reading...

“Hi!” “My name is — “What? “My name is — “Who? “My name is —” I’m not an Eminem fan, but even I know his name is “Slim Shady.” This was the first thing most people heard from him, and for the next four minutes and twenty-nine seconds he explained exactly who he was. When you write your About Page, you’re doing the same Continue Reading...