Funnels are everywhere, especially in sales. Prospects go in the top of the funnel, they come out the bottom as customers. It’s a simple principle, and we’ve written about it before. But your relationship with your customer doesn’t end at conversion. That first sales funnel is more like a first date. You need to put in work afterwards to Continue Reading...

If you bought a product online in the last year, you weren’t alone. 2.14 billion people bought something online in 2021. COVID accelerated the growth of eCommerce, but we’ve been headed towards a “click and mortar” world for a while, and even long-established brands are sitting up and taking notice. You can’t just sell in-person anymore. You Continue Reading...

Marketing is an investment, not an expense — or at least, it should be. A lot of people approach marketing like they’re throwing darts blindfolded: they know roughly where the board is, but they don’t know if they’re hitting the target and can’t evaluate afterward. That’s not effective. You need to know exactly where your money and resources Continue Reading...

Facebook started in 2004 as a place to connect with college friends. It’s not that anymore. Facebook quickly grew, absorbed Instagram and created new markets. Every few years a new challenge arose, and it weathered every storm. Until now. For the first time in a long while, Meta (the parent company of Facebook and Instagram) is showing Continue Reading...

“Open the pod bay doors, HAL.” “I’m sorry, Dave, I’m afraid I can’t do that.” This iconic movie exchange from 2001: A Space Odyssey was science fiction at the time. Today it’s not. It can be easy to forget, but every time you ask your phone for directions, a machine is understanding what you say. That’s a very new phenomenon. Google has Continue Reading...

“Failing to consider Facebook is marketing malpractice.” I said that a few years ago, and I stand by it today. Facebook is the biggest social network with the broadest audience. Its analytics are powerful and easy to use. And if you’re trying to build a following, it’s the first platform you should consider. But, should it be the platform you Continue Reading...

“Hey, check this out,” my brother’s email said. “Just found this really cool site with a lot of great outdoor products.” He had forwarded me something from a little company called Huckberry that was trying to drum up customers. I looked. Their membership was free at the time; I was in college and free was a price I could afford. I subscribed. Continue Reading...