I was watching the Super Bowl at a friend’s house (for the commercials, of course — the Packers didn’t make it this year.) And suddenly, in between the game and the standard blockbuster ads, I saw … this. https://www.youtube.com/watch?v=1zLsUhOCqyU Of course I had to get up and scan it. Why wouldn’t I? The code took you to a Coinbase page. Continue Reading...
Building Your First LearnDash Course
Are you using courses on your Rainmaker Platform site? Online courses establish your authority, build your revenue and create value for your customer base. With the continual culture shift to working from home, online learning is becoming a huge part of many brands’ strategy. You need to take advantage. You can create great courses through Continue Reading...
Time for Some Twitter #RealTalk
Twitter’s Conversation Report has been a mainstay for marketers analyzing the platform for years. But this latest version, called “#RealTalk,” is a little different. This one focuses specifically on how brands can succeed on Twitter — and what pitfalls can hurt them. Twenty brands submitted their data for the study, and Twitter mined that data Continue Reading...
The Offer They Won’t Refuse
“I’m gonna make him an offer he can’t refuse.” Don Vito Corleone’s phrase from the movie The Godfather is legendary. It’s also the key to getting your audience to buy what you’re selling. Now — leaving a horse’s head in your audience’s bed isn’t what we’re going for here. Selling isn’t about coercion. But it is about offering something so Continue Reading...
The Foundation of Persuasion
Persuasion is the goal of all marketing. As marketers, our job is to sell something — to persuade someone to take action. Maybe you’re trying to sell yourself. Maybe you’re selling an idea, a service or a product. Content is part of that, and these days it’s the most important part. We’re living in the relationship marketing era. Continue Reading...
Recapture Your Readers
Has your audience stopped paying attention to you? Content marketing is designed to prevent this, but there are a number of reasons why people might still stop listening. Audience preferences change — maybe they started doing something else. Your segmentation might be wrong. Your content might not be good enough. Or maybe you’re not giving them Continue Reading...
Getting Started with MemberPress
Welcome to this month’s State of the Platform. This time around, we’re focusing on memberships. MemberPress is a key part of Rainmaker Platform Andromeda, and we’re going to walk you through how to use it. We also have some exciting news to share with you. Beginning in February, we’re going to be hosting webinars based on the Continue Reading...
Search and Deploy: SEO is More than Organic
Does dominating the SERP really have the same impact it once did? SEO, simply put, is a “set of practices designed to improve the appearance and positioning of web pages in organic search results.” It’s the method you use to reach the top of the SERP, or “search engine results page.” Problem is, it’s only getting harder. There’s more Continue Reading...
Say Something: Headlines that Get Your Copy Read
Greetings Rainmakers! Welcome to the new year! The weather here in Texas has been alternately fantastic and brutal; I’m still trying to figure out whether I need to turn on my heat or my A/C. Winter may be here, but it seems undecided whether it wants to stay or not. It’s been a great month for marketing content — I had a really tough time Continue Reading...
Your Brand’s Best Storyteller
Greetings Rainmakers! There are a lot of exciting initiatives happening here at Rainmaker Digital Services — and I can't wait to tell you about everything once it goes public. Right now we have some programs in the works to bring you more of the content you need. We want you to be equipped to succeed in the world of content marketing. I've spent Continue Reading...
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