The most valuable design lesson I ever learned came at a study party in college. As I was wearing out my yellow highlighter on my history textbook, one of my friends walked past the spot where I was sprawled on the carpet and stopped me. “You’re highlighting too much,” he said. “If everything is important, nothing is.” I’ve never forgotten Continue Reading...

Remember Vine? Second Life? Google+? These platforms were powerful. They grabbed media attention and attracted large audiences. And it wasn’t just users that invested in these — companies plowed money into them. People built audiences there. And then they disappeared. If your web presence lived on one of those platforms, your audience died Continue Reading...

Artificial Intelligence (AI) content is becoming common on the Internet today. These tools can now generate readable content that can trick both human marketers and search engines. When I was researching for this article, I was actually surprised to see how much AI content had improved; some of the new AI writers are shockingly good. I’ve Continue Reading...

Do people keep coming back to your content? Good content marketers create useful content. But they have another responsibility: driving return traffic. If people are only looking at your content once, you’re not creating traffic that builds business. Good content marketing creates resources that people come back to again and again — Continue Reading...

Mobile is here to stay. Almost 80% of the worldwide population has a smartphone. Across the globe, people are using them to browse the web, check their emails and engage with apps. That makes mobile trendy — and it’s easy to get caught up in the fervor. Does every website have to be mobile first? Why Make Your Website Mobile-First? There Continue Reading...

“Don’t judge a book by its cover,” my mother used to tell me. I did anyway. Most people do. We’re drowned by so much information that we make snap judgments on what to engage in. Did it grab your attention right away? No? Too bad, keep moving. It’s harder to get attention now than ever before, mainly because so much is trying to take it. The Continue Reading...

Funnels are everywhere, especially in sales. Prospects go in the top of the funnel, they come out the bottom as customers. It’s a simple principle, and we’ve written about it before. But your relationship with your customer doesn’t end at conversion. That first sales funnel is more like a first date. You need to put in work afterwards to Continue Reading...

If you bought a product online in the last year, you weren’t alone. 2.14 billion people bought something online in 2021. COVID accelerated the growth of eCommerce, but we’ve been headed towards a “click and mortar” world for a while, and even long-established brands are sitting up and taking notice. You can’t just sell in-person anymore. You Continue Reading...

Marketing is an investment, not an expense — or at least, it should be. A lot of people approach marketing like they’re throwing darts blindfolded: they know roughly where the board is, but they don’t know if they’re hitting the target and can’t evaluate afterward. That’s not effective. You need to know exactly where your money and resources Continue Reading...

Facebook started in 2004 as a place to connect with college friends. It’s not that anymore. Facebook quickly grew, absorbed Instagram and created new markets. Every few years a new challenge arose, and it weathered every storm. Until now. For the first time in a long while, Meta (the parent company of Facebook and Instagram) is showing Continue Reading...