I’m a buyer and eCommerce has made shopping so much better than when I had to traipse around the mall to buy a pair of pants. I buy everything from clothes to bananas to car engines online. eCommerce has revolutionized the way we buy and is a cornerstone of today's Internet. Now, you can buy everything online. And yet, eCommerce and its army Continue Reading...

Have you ever bought one of those non-stick copper pans, the fix-it tapes that will seal a hole in a boat, or that blanket with sleeves from a late night informercial? Companies still use informercials even with all of the online product information, online shopping, and review videos. We know the products don’t work as advertised. So why do Continue Reading...

As we continue our exploration of the use of social media marketing to advance your business goals, let's take a closer look at earning organic traffic from Facebook. With 2.5 billion monthly active users (MAUs), Facebook still represents a compelling opportunity for marketers, brands, and companies. Even with questions on data privacy and the Continue Reading...

As data and content have become the norm for digital marketing, “funnels” have taken center stage. Funnels are tools that help marketers navigate customers and prospects through a sales or communication journey. They are, simply put, a step-by-step way of looking at the progress a prospect is making through a brand’s content ... toward a sale. Continue Reading...

Content marketing thrives in the confluence of technology, data, access to consumers, audience behavior, and the virtualization of society. A lot of these influences are rapidly changing but people connecting through stories hasn’t changed, and it won’t. In this article, we focus on the future of content marketing and what actions we can take to Continue Reading...

We all know that there is a difference between an email from a "Nigerian prince," an automated alert from your webhost, a client’s latest request, and baby photos from your college buddy. In the basic equation of method + message = results, there is little difference between these expressions. Of course, the results are different because the Continue Reading...

LinkedIn is likely the most powerful social media marketing platform for most business and marketing professionals. As of July 2020, over half of the world’s population is now using social media. Social media is no longer an option for digital marketers. This is especially true for LinkedIn. The oldest of the major social media networks Continue Reading...

As we've discussed previously, there are essentially four different types of digital ads. One of -- if not the -- oldest forms of advertising on the Internet is Banner Advertising (aka Programmatic, aka Display advertising). With its roots firmly planted in the 19th and 20th century disciplines of print and even roadside billboard ads, banner Continue Reading...

Are you considering launching a paid B2B digital advertising campaign for your product, service, or business? If so, you'd be hard-pressed to beat the opportunity that currently exists on LinkedIn. As the shift online has accelerated since January 2020, LinkedIn has seen 26% growth (up to 690 million members) in just the first six months of Continue Reading...

This article concludes our overview of the Top 10 Technical SEO recommendations. Combined with part one and part two, this series includes information our search team shares when trying to help people understand how to improve a site’s search engine ranking. Key to all these recommendations is the fundamental understanding that a search engine’s Continue Reading...