Have you ever bought one of those non-stick copper pans, the fix-it tapes that will seal a hole in a boat, or that blanket with sleeves from a late night informercial? Companies still use informercials even with all of the online product information, online shopping, and review videos. We know the products don’t work as advertised. So why do Continue Reading...

As we continue our exploration of the use of social media marketing to advance your business goals, let's take a closer look at earning organic traffic from Facebook. With 2.5 billion monthly active users (MAUs), Facebook still represents a compelling opportunity for marketers, brands, and companies. Even with questions on data privacy and the Continue Reading...

As data and content have become the norm for digital marketing, “funnels” have taken center stage. Funnels are tools that help marketers navigate customers and prospects through a sales or communication journey. They are, simply put, a step-by-step way of looking at the progress a prospect is making through a brand’s content ... toward a sale. Continue Reading...

Content marketing thrives in the confluence of technology, data, access to consumers, audience behavior, and the virtualization of society. A lot of these influences are rapidly changing but people connecting through stories hasn’t changed, and it won’t. In this article, we focus on the future of content marketing and what actions we can take to Continue Reading...

We all know that there is a difference between an email from a "Nigerian prince," an automated alert from your webhost, a client’s latest request, and baby photos from your college buddy. In the basic equation of method + message = results, there is little difference between these expressions. Of course, the results are different because the Continue Reading...

LinkedIn is likely the most powerful social media marketing platform for most business and marketing professionals. As of July 2020, over half of the world’s population is now using social media. Social media is no longer an option for digital marketers. This is especially true for LinkedIn. The oldest of the major social media networks Continue Reading...

As we've discussed previously, there are essentially four different types of digital ads. One of -- if not the -- oldest forms of advertising on the Internet is Banner Advertising (aka Programmatic, aka Display advertising). With its roots firmly planted in the 19th and 20th century disciplines of print and even roadside billboard ads, banner Continue Reading...