Hashtags fuel social media marketing. They aren’t mystical runes added to social posts. Hashtags make social content discoverable by anyone on a social platform (and in some cases search engines.) Most importantly, hashtags allow brands and accounts to participate in content conversations and trends that are meaningful to their Continue Reading...
The Impressive History of Content Marketing
Greetings Rainmakers! It's been an eventful month here in Texas. Less than 30 days ago, I was reminded why I left the Midwest and how much fun I enjoy camping. The weather even knocked the pandemic out of the headlines for a few days. (Luckily, the governor of Texas was able to get us to focus on COVID-19 again, but that's another story...) Continue Reading...
Video Marketing – Reels, Live Streams and YouTube, Oh My
Many of us have heard the TechCrunch estimate that users around the world watch 1 BILLION hours of YouTube… each day. Since that estimate came out in 2017, we’ve had a global pandemic accelerate changes in user behavior, TikTok has exploded, Netflix has replaced cable TV in many homes, Facebook and Instagram have gone all-in on video, and YouTube Continue Reading...
Email That Sells
The latest research from Constant Contact suggests that over 347 BILLION emails will be sent each day by the end of 2023. Why would anyone want to send “another” email? That's easy - they work. In 2020, digital marketers and companies reported an average return of $44 per dollar invested. The value of email goes beyond simple finance to the heart Continue Reading...
Voice Search Marketing… Hello Dave
Are Siri, Alexa and Hello Google monoliths showing us Internet Cavemen the future of content marketing? Whether you loved HAL 9000 or he creeped you out, our voices are the next digital frontier for prospect and lead generation. 10 years old this year, voice search is coming of age. According to Google’s Global Web Index, 27% of the global online Continue Reading...
Content Marketing vs. Copywriting: What Are the Major Differences?
Greetings Rainmakers! I hope your February has been a profitable and healthy one so far. We've got another excellent issue of The Rainmaker Dispatch for you this month. And we're also hopeful that you have been finding value in the weekly version of The Rainmaker Dispatch that we recently began sending out. Alright, on with the regularly Continue Reading...
Tell a Story that People Want to Hear
Tell us a story! Aristotle claimed there are just two– simple and complex. Christopher Book proposed that there are only seven in his 2004 book, The Seven Basic Plots. Other experts claim that there are up to nine story archetypes. The number doesn’t really matter. What matters is that there are a limited number of story types AND the audience Continue Reading...
Consumers Demand Digital
COVID-19 has changed everything, and the impact will be felt in every aspect of our lives. You can't stick their head in the sand or “fake news” your business back. The greatest impact isn’t in the bankruptcy of businesses of every size, in every sector and in every part of the world. COVID has taught consumers to demand digital. Research is Continue Reading...
Facebook Marketplace …
Guerrilla Selling
Introduced in October 2016, Facebook Marketplace has become a convenient way to buy and sell items locally. Designed as a “destination to discover, buy, and sell items with people in your community," Marketplace has become a prospect rich environment to sell everything from electronics and clothes to vehicles, property, and home services. As Continue Reading...
5 Ways Email Marketing Can Generate Leads for Your Business
Email is one of the most powerful marketing channels, but this also makes it intensely competitive. The average office worker receives more than 100 emails per day, leaving them with less than 15 seconds to read each individual message. With that in mind, it’s critical for email marketers to find ways to stand out and attract the recipient’s Continue Reading...
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