There is a strong argument that this decade will be defined by a very particular type of online commerce. eCommerce sales were estimated at $4 trillion for 2020 and it is estimated that by the end of 2021, 54% of total eCommerce will be from mCommerce. Now's the time to understand mCommerce and make sure you've accounted for it in your Continue Reading...

Evergreen content is the cornerstone of the website’s message and the foundation of the content strategy. An axiom of marketing is you can’t be everything for everyone. That is especially true with a website and the content on it. Evergreen content is also known as cornerstone content. The idea behind this content is that it is “evergreen” Continue Reading...

Even in 2021, the best way to interact with your audience is via email. And, email remains fundamental to every digital strategy. Social media and mobile apps may generate more "buzz" but building a brand’s email list through a comprehensive content model that generates authority and establishes authenticity is the path to sustainable Continue Reading...

For small and mid-sized businesses, one of the most lucrative opportunities for ROI (return on investment) is local SEO. Local search engine optimization (local SEO), like general index (national) SEO, is the process of influencing the visibility of a website or a web page on a web search engine's unpaid results (SERP- search engine results Continue Reading...

If you’ve been following our Digital Marketing for Everyone Else series, you’ve heard us advocate for content strategies that include your website, social media, and video. Many of us are comfortable with creating web content that is easy to find and that ranks well on search engines. That is, written content. Video is a marketing challenge for Continue Reading...