Would you put your company’s fate in the hands of strangers? Spoiler alert — you already are. Just about everyone is renting their digital presence, and some companies don’t even have any digital space they actually own themselves. Are you one of them? We often reference the idea of “rent vs. own” for your digital presence. Simply put, a Continue Reading...

The way you market to your customers is about to change. Apple and Facebook are fighting over the future of digital marketing right now, and regardless of which one wins, the landscape of this industry will be different. Apple has consistently raised concerns about online privacy and the lack of transparency in how people’s personal data is Continue Reading...

Your message isn’t the most important part of your marketing plan. Do you know what is? You might have an amazing message, but if you can’t identify your audience, you’ll fail. That’s the brutal truth. Choosing the right audience isn’t just an important piece of your marketing — it may be the most important piece. To understand this, let’s Continue Reading...

Influencer marketing is the new kid on the block for Internet marketing, but the concept isn’t new. Celebrity spokespeople have been around for ages, and grassroots campaigns have always targeted influencers to establish credibility. At its core, influencer marketing is simple: you’re buying trust. You give a content creator money and get a Continue Reading...

Google is the most popular search engine on earth. It held 86% market share worldwide as of February this year. Optimizing for Google isn’t just a “nice thing to have” any more. It’s a necessity. But Image Search often goes under the radar. Jumpshot data indicates that almost 27% of all Google searches take place on Google Images, and 3% of Continue Reading...

“You should start a blog.” It’s one of the first things you’re told to do when you’re trying to build your online presence. It’s been a rallying cry for years. Rainmaker Digital Services was built on content, and blogs have been a cornerstone of that. And, in content marketing, the blog is king. Or is it? Podcasts have exploded over the Continue Reading...

Every time you buy an item from Amazon, there’s a good chance it’s not actually an item that Amazon owns. That’s the idea behind Amazon Marketplace. This program incorporates non-Amazon sellers onto the platform and has been responsible for around half of all sales over the last few years. One report placed the volume at 62% for 2020! For Continue Reading...