There’s an old saying that “Marketers ruin everything.” It’s an oversimplification — but there’s a grain of truth to it, and one of the most obvious examples is your email inbox. When email became widespread, marketers obtained lists of email addresses and flooded inboxes with unsolicited offers. Spam was born, and email providers have been Continue Reading...

Ever see a Coke bottle with your name on it instead of “Coca-Cola?” That’s the “Share a Coke” campaign. It began in Australia in 2011. The South Pacific division of Coca-Cola printed the 150 most popular first names in the country onto bottles and cans, and a phenomenon was born. People took pictures of their cans and posted them to social Continue Reading...

SEO has been a staple of content marketing for over 20 years. Firms sprang up overnight as Google grew to dominate the market. They promised top results for their clients. Some even succeeded. There was low-hanging fruit to be had. SEO expert Rand Fishkin noted on one podcast, “Back in the day, I would just point three anchor text phrases at Continue Reading...

A few years ago I worked with a company that focused on traditional marketing. Fliers and catalogs were how we reached the audience. While I was there, they began to modernize their processes. There was one problem: no one cared what they had to say anymore. Their rudimentary social media strategy had focused on pushing products for so long Continue Reading...

I’m a huge Dune fan. So when Denis Villeneuve’s Dune was announced, I was overjoyed. Even after I left the theater, it stayed with me. It’s a perfect adaptation of the books. There are elements of the books that weren’t included, things we nerds can argue about while waiting for Part 2. There were intentional decisions on what to include, Continue Reading...

Email isn’t sexy. The technology behind email has existed for a little over 50 years now. It’s ancient in Internet years. But it works ... still. Social media platforms are more glamorous. SEO is a bigger buzzword. But email just keeps delivering results. No content marketing or digital marketing plan is complete without email. It’s the Continue Reading...