Attention is the fuel your marketing needs. And it’s getting scarce — even as marketers work harder to capture it. Social media is a case in point. My Instagram feed is two-thirds sponsored posts or recommendations; I feel like Meta is trying to see how much people will put up with before they stop using the platform altogether. And often when I Continue Reading...
You’re Thinking About Sales Backward
Greetings Rainmakers! This June, we’re hard at work both in front of and behind the scenes. We’re building a new version update of Rainmaker Platform right now —it’s on its way soon. If you’re a customer who tuned in for our webinar the other day, you probably noticed that we’re continuing to refine our format based on your input. We also have Continue Reading...
Technical SEO: Help Google Grow Your Content
Technical SEO has changed over the past 20 years. Today, content marketers focus on creating readable, flexible and smart content that readers can consume. This kind of content ranks highest on search engines and generates the best traffic. That said, even today, digital marketers need to know technical SEO best practices so their great content Continue Reading...
There’s No More E in eCommerce
Forget the “e.” eCommerce is just commerce now. COVID-19 changed the game. Businesses that relied solely on foot traffic realized all at once what we marketers have been saying for years: technology is not a choice anymore. If you dropship cutting boards from China, you know eCommerce is for you. But you may not realize — if you mow lawns in Continue Reading...
Fundamentals of Funnels
Want to get more conversions? Start using funnels. Marketing funnels are critical if you want to build an audience that engages and converts. A funnel is simply a prospect’s journey through your content from first interaction to conversion. It’s called that because the number of people at each stage tends to diminish, making a funnel Continue Reading...
State of the Platform: Start Selling with WooCommerce
eCommerce is just commerce now. Want to sell products or services? You need a presence on the internet. COVID-19 lockdowns have only made that more apparent. We’ve written a guide to the basics before. That’s just a general guide, though. There are several ways to sell through Rainmaker Platform. In this State of the Platform, we look at one Continue Reading...
The 2022 Social Media Brief
Social media’s not just one more piece of the Internet anymore. It’s a destination on its own. Almost 4 billion people use social media worldwide. GWI notes that the average social media user is active on over 7 different platforms each month. Your audience is out there — if you know where to look. You need to figure out where your audience Continue Reading...
Own Your Digital Home
Greetings Rainmakers! May has been a great month so far. We’ve had the good fortune to speak at some industry events, new clients have added licenses, and we’ve had the opportunity to help several of you market some great new digital content. Helping customers succeed is the best part of the job. This month’s Dispatch will help you gear up Continue Reading...
The ABCs of Landing Pages
Sir Isaac Newton’s first law of motion doesn’t just apply to objects. It applies to people, too. “Every body perseveres in its state of rest, or of uniform motion in a right line,” stated Newton, “unless it is compelled to change that state by forces impressed thereon.” In other words, inertia. Objects resist movement. So do people. A Continue Reading...
Keep an Eye on the Horizon
During the Age of Sail, one of the most important jobs on the ship belonged to the sailor in the crow’s nest — the lookout. Sailing ships didn’t have radios. They didn’t have access to weather reports or radar. There were enemies, storms and the unknown just beyond the horizon. One pair of searching eyes with a telescope was the difference Continue Reading...
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