You’ve probably heard the phrase “content is king.” That phrase used to be provocative. It's an established fact now. Most companies today have a digital presence of some kind, usually a website and some type of “content marketing” effort. Most businesses are generally aware that you need to produce content to be visible online. We need a new Continue Reading...
Your About Page Essentials
“Hi!” “My name is — “What? “My name is — “Who? “My name is —” I’m not an Eminem fan, but even I know his name is “Slim Shady.” This was the first thing most people heard from him, and for the next four minutes and twenty-nine seconds he explained exactly who he was. When you write your About Page, you’re doing the same Continue Reading...
State of the Platform: Building Landing Pages with Rainmaker Platform
Greetings Rainmakers! For this State of the Platform, we're talking about landing pages. What are they? How do they work? And how do you implement them on your website? Rainmaker Platform has a number of ways to build landing pages. Beaver Builder is the key to some of the more complex options, but you don't need to be intimidated by the Continue Reading...
Permission: The Key to Attention
Attention is the fuel your marketing needs. And it’s getting scarce — even as marketers work harder to capture it. Social media is a case in point. My Instagram feed is two-thirds sponsored posts or recommendations; I feel like Meta is trying to see how much people will put up with before they stop using the platform altogether. And often when I Continue Reading...
You’re Thinking About Sales Backward
Greetings Rainmakers! This June, we’re hard at work both in front of and behind the scenes. We’re building a new version update of Rainmaker Platform right now —it’s on its way soon. If you’re a customer who tuned in for our webinar the other day, you probably noticed that we’re continuing to refine our format based on your input. We also have Continue Reading...
Technical SEO: Help Google Grow Your Content
Technical SEO has changed over the past 20 years. Today, content marketers focus on creating readable, flexible and smart content that readers can consume. This kind of content ranks highest on search engines and generates the best traffic. That said, even today, digital marketers need to know technical SEO best practices so their great content Continue Reading...
There’s No More E in eCommerce
Forget the “e.” eCommerce is just commerce now. COVID-19 changed the game. Businesses that relied solely on foot traffic realized all at once what we marketers have been saying for years: technology is not a choice anymore. If you dropship cutting boards from China, you know eCommerce is for you. But you may not realize — if you mow lawns in Continue Reading...
Fundamentals of Funnels
Want to get more conversions? Start using funnels. Marketing funnels are critical if you want to build an audience that engages and converts. A funnel is simply a prospect’s journey through your content from first interaction to conversion. It’s called that because the number of people at each stage tends to diminish, making a funnel Continue Reading...
State of the Platform: Start Selling with WooCommerce
eCommerce is just commerce now. Want to sell products or services? You need a presence on the internet. COVID-19 lockdowns have only made that more apparent. We’ve written a guide to the basics before. That’s just a general guide, though. There are several ways to sell through Rainmaker Platform. In this State of the Platform, we look at one Continue Reading...
The 2022 Social Media Brief
Social media’s not just one more piece of the Internet anymore. It’s a destination on its own. Almost 4 billion people use social media worldwide. GWI notes that the average social media user is active on over 7 different platforms each month. Your audience is out there — if you know where to look. You need to figure out where your audience Continue Reading...
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