Social media’s not just one more piece of the Internet anymore. It’s a destination on its own. Almost 4 billion people use social media worldwide. GWI notes that the average social media user is active on over 7 different platforms each month. Your audience is out there — if you know where to look. You need to figure out where your audience Continue Reading...

Sir Isaac Newton’s first law of motion doesn’t just apply to objects. It applies to people, too. “Every body perseveres in its state of rest, or of uniform motion in a right line,” stated Newton, “unless it is compelled to change that state by forces impressed thereon.” In other words, inertia. Objects resist movement. So do people. A Continue Reading...

During the Age of Sail, one of the most important jobs on the ship belonged to the sailor in the crow’s nest — the lookout. Sailing ships didn’t have radios. They didn’t have access to weather reports or radar. There were enemies, storms and the unknown just beyond the horizon. One pair of searching eyes with a telescope was the difference Continue Reading...

“That’s about 92% of the way there,” my voice teacher said. I had been offered the chance to sing a solo in an oratorio. My voice teacher and I had been working on the piece for months. Two weeks before the performance, he leaned back in his chair, skewered me with his eyes and told me exactly what he thought. “That’s not necessarily a Continue Reading...

There is a tool that lets you build content once and reap the benefits over and over. There is a tool that helps you be fresh and new each time a prospect engages. There is a tool that automates the grind so you can focus on other areas of your business. And you probably have access to it already. It’s an autoresponder sequence. An Continue Reading...

So … you want to start a company. You have to do a lot of legwork before you get started. You know what you’re going to sell. You’ve planned it all out. Just one problem: who are you going to sell to? There are three major sources of insight to consider when you start building your audience: yourself, your community and your Continue Reading...

There’s way too much content that looks the same. A friend of mine who runs an agency has been using AI for some time to help with blog posts. I’ve seen the work it puts together. That AI generates predictive text based on the Internet content it’s seen before, but the average content writer is doing the same thing. You get similar points, Continue Reading...