Our whole team has been hard at work on platform updates. We recently rolled out Rainmaker Platform Andromeda Version 3.3.1, a maintenance update which lays the groundwork for bigger upcoming versions. If you want to know more, you can check the 3.3.1 changelog — and if you’re not using Rainmaker Platform yet, now’s a great time to make the switch.
Just because we’re hard at work doesn’t mean we haven’t been keeping up with the content marketing world at large. This Dispatch includes articles about what 2023 holds for social media, TikTok’s expansion plans, Google search query woes, successful video marketing and more.
Social Media Trends 2023 Global Report
Talkwalker explains what we can expect to see for social media in 2023. Don’t miss this thorough report.
“Hi” Now, Sell Later
Too often, marketers go straight from email signup to the hard sell. Our own David Brandon explains why this doesn’t work — and what you should do instead.
Three Steps to Develop a Personal Brand
Your personal brand is key to your long-term success. Michael Stelzner shows you the best way to build it in this Social Media Examiner piece.
The Power of Video Marketing
Rick Cesari has helped grow some of the most popular brands on earth with video marketing, including GoPro, OxiClean and the George Foreman Grill. Here, Josh Fonger interviews him for getAbstract’s Work the System podcast.
Almost 30% of People Redo or Refine Google Searches
Imad Khan of CNET makes the case that Google’s search queries are actually less helpful than they used to be, despite the advancement of search technology.
TikTok Wants to be Amazon
Everyone talks about TikTok as a possible successor to Meta — but what if it’s focused on a different tech giant? Ashley Belanger uses recent job postings to explain why TikTok seems to be chasing Amazon.
Need a hand with your marketing efforts? We build full-scale marketing strategies for businesses like yours every day. You don’t have to go it alone; we’re always here for you. Just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
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