All of our Rainmaker Platform Andromeda version clients and servers have been upgraded to Rainmaker Platform version 3.3.1, and we’re excited to share it with you all. We appreciate your patience during the deployment process. The new release includes over 200 enhancements and fixes. We’ve focused on the areas clients like you have asked us to Continue Reading...
Social Media Isn’t a Marketing Plan
Marketers go where the attention is — and that means social media. Over 4.59 billion people on this earth have a social media account. It’s the easiest way to get people to know who you are, and most businesspeople know that. But social media isn’t the whole meal. It’s part of a balanced diet. I talked to several people recently who seemed Continue Reading...
How Social Will Change in 2023
Greetings Rainmakers! Our whole team has been hard at work on platform updates. We recently rolled out Rainmaker Platform Andromeda Version 3.3.1, a maintenance update which lays the groundwork for bigger upcoming versions. If you want to know more, you can check the 3.3.1 changelog — and if you’re not using Rainmaker Platform yet, now’s a great Continue Reading...
How Plumbers and Presidents Build Trust
“What you call love was invented by guys like me … to sell nylons.” So said Don Draper, the most famous (fictional) adman in the world. Millions of people tuned into Mad Men every week, and it shaped public consciousness about how advertising worked. But Don Draper would have needed to adjust his approach if he lived in the 21st Continue Reading...
The Long and Short of Content Curation
Keeping up with your engagement channels can be overwhelming. You have to worry about your own website, podcast, Facebook, Twitter, LinkedIn, TikTok, Instagram … the list goes on and on. Each social media channel has its own flavor and its own audience, and you can’t just publish the same content across the board. The solution to the problem Continue Reading...
“Hi” Now, Sell Later
Most musicians are bad marketers. As a musician and music fanatic myself, I’m signed up for updates from a lot of artists. That means I should get a lot of emails. I don’t. Most of the time, the only emails I get from bands are concert tour announcements. There’s no conversation. It’s solely used for sales. And music isn’t the only field Continue Reading...
State of the Platform: Turn Knowledge Into Profit
“Knowledge is power,” goes the old quote. We agree – but we have a twist on that saying. We prefer to say “knowledge is profit.” That’s what Rainmaker Platform is built on: the idea that your business can turn your knowledge — of product, of process, of production — into real dollars. We offer a variety of ways to do that. But one of Continue Reading...
Audience Attention Starts with Space
The most valuable design lesson I ever learned came at a study party in college. As I was wearing out my yellow highlighter on my history textbook, one of my friends walked past the spot where I was sprawled on the carpet and stopped me. “You’re highlighting too much,” he said. “If everything is important, nothing is.” I’ve never forgotten Continue Reading...
Your World in Data
The leaves are starting to turn in Texas — and that’s a sign that Q4 is here too. We’re focused on platform updates, wrapping up client projects, and building marketing campaigns for some of you before 2022 ends. It’s a good time of year to take stock of where you’re at and figure out what you need to be ready for 2023. Let us know if we can help Continue Reading...
Control Your Content, Control Your Destiny
Remember Vine? Second Life? Google+? These platforms were powerful. They grabbed media attention and attracted large audiences. And it wasn’t just users that invested in these — companies plowed money into them. People built audiences there. And then they disappeared. If your web presence lived on one of those platforms, your audience died Continue Reading...
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