There is a strong argument that this decade will be defined by a very particular type of online commerce. eCommerce sales were estimated at $4 trillion for 2020 and it is estimated that by the end of 2021, 54% of total eCommerce will be from mCommerce. Now's the time to understand mCommerce and make sure you've accounted for it in your Continue Reading...
Evergreen Content, the Cornerstone to Optimization
Evergreen content is the cornerstone of the website’s message and the foundation of the content strategy. An axiom of marketing is you can’t be everything for everyone. That is especially true with a website and the content on it. Evergreen content is also known as cornerstone content. The idea behind this content is that it is “evergreen” Continue Reading...
Email Marketing: Start with Hello
Even in 2021, the best way to interact with your audience is via email. And, email remains fundamental to every digital strategy. Social media and mobile apps may generate more "buzz" but building a brand’s email list through a comprehensive content model that generates authority and establishes authenticity is the path to sustainable Continue Reading...
Local SEO: Grow Your Business by Going “Small”
For small and mid-sized businesses, one of the most lucrative opportunities for ROI (return on investment) is local SEO. Local search engine optimization (local SEO), like general index (national) SEO, is the process of influencing the visibility of a website or a web page on a web search engine's unpaid results (SERP- search engine results Continue Reading...
Getting Your Videos Seen …
Lights, Camera, YouTube SEO
If you’ve been following our Digital Marketing for Everyone Else series, you’ve heard us advocate for content strategies that include your website, social media, and video. Many of us are comfortable with creating web content that is easy to find and that ranks well on search engines. That is, written content. Video is a marketing challenge for Continue Reading...
Keeping it Real – Managing Site Spam
Greetings! Our security partners have been reporting an increase in malware attacks across the internet and Rainmaker Platform customer sites too. If you’ve been seeing more spam in your comments and form submissions, this State of the Platform is for you. You might wonder why anyone would take the time to submit junk form submissions or Continue Reading...
Hashtag Marketing: Join the Conversation
Hashtags fuel social media marketing. They aren’t mystical runes added to social posts. Hashtags make social content discoverable by anyone on a social platform (and in some cases search engines.) Most importantly, hashtags allow brands and accounts to participate in content conversations and trends that are meaningful to their Continue Reading...
Video Marketing – Reels, Live Streams and YouTube, Oh My
Many of us have heard the TechCrunch estimate that users around the world watch 1 BILLION hours of YouTube… each day. Since that estimate came out in 2017, we’ve had a global pandemic accelerate changes in user behavior, TikTok has exploded, Netflix has replaced cable TV in many homes, Facebook and Instagram have gone all-in on video, and YouTube Continue Reading...
Email That Sells
The latest research from Constant Contact suggests that over 347 BILLION emails will be sent each day by the end of 2023. Why would anyone want to send “another” email? That's easy - they work. In 2020, digital marketers and companies reported an average return of $44 per dollar invested. The value of email goes beyond simple finance to the heart Continue Reading...
Voice Search Marketing… Hello Dave
Are Siri, Alexa and Hello Google monoliths showing us Internet Cavemen the future of content marketing? Whether you loved HAL 9000 or he creeped you out, our voices are the next digital frontier for prospect and lead generation. 10 years old this year, voice search is coming of age. According to Google’s Global Web Index, 27% of the global online Continue Reading...