Toyota just passed Volkswagen AG as the best selling carmaker on earth. “Steady” is the best word to describe Toyota. It doesn’t have a reputation for huge leaps in innovation. It usually keeps large cash reserves. It prioritizes personnel and doesn’t pay high dividends. It doesn’t have a reputation for bold, groundbreaking marketing or Continue Reading...

Your business has access to a platform with 500 million daily users. And they’re highly engaged. These users spend an average of 28 minutes on this platform each time they open it. They don’t leave. They look at post after post, often catching up completely with their feed before leaving. That platform is Instagram Stories. And if you’re Continue Reading...

Google is the unrivaled king of search engines. Every smart business optimizes for Google. What about the runner-up? Focusing on the second most popular search engine on the web gives you access to 2.3 billion users, over 3 billion searches per month and almost 80% of all Internet users. What’s number two? YouTube. And, like Google SEO, Continue Reading...

Online privacy is becoming a battleground. Top tech CEOs have been brought before Congress to participate in hearings about user data and privacy. Tracking and targeting capabilities that flew under the radar for years are now being openly debated. Tracking technology has revolved around third-party cookies for years, but times are changing. Continue Reading...

You’ve probably seen this meme. It’s usually a reply to some inauthentic attempt by a company to appear “in touch” or appeal to a group they’re not a part of. Authenticity has been an issue since the very dawn of commercial communication. Some inauthenticity comes from deception or misrepresentation. The famous “4 out of 5 dentists” or “80% Continue Reading...

Social media is essential for your branding, like putting up a sign outside your brick-and-mortar business. The message amplification you get from social media can be rocket fuel for your business. Sponsored posts or earned media — it doesn’t matter. It works either way. Before you jump in, there is one big question you need to answer: Which Continue Reading...

Cold email is one of the easiest, most affordable ways to connect with people and companies. Your message goes straight to their inbox. And if they like your approach, you’ll have the beginnings of a relationship. A well structured outreach campaign can generate 5 or more positive replies for every 100 contacts. But for all the advantages of Continue Reading...

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So said the “Father of Advertising,” David Ogilvy. Ogilvy’s mastery of the written word propelled him to the top of the advertising world. Some of his headlines still capture Continue Reading...