Greetings Rainmakers! Marketers and advertisers alike have had a busy month. We’re coming off the Cannes Lions, the most important awards event in our industry and a bellwether for where the market is headed. And we think you’ll be interested in what they showed us this year. In this month’s Dispatch, we’re starting off with a look at what we Continue Reading...

Greetings Rainmakers! We had some pretty bad storms roll through Texas a few weeks ago, which left us without power for five days and downed a lot of limbs at my house. I’ve been out in the yard with a chainsaw a lot. Not my favorite task … but it got me thinking about the business. Your digital presence needs constant maintenance and Continue Reading...

Greetings Rainmakers! Marketers are a unique breed. We get up in the morning and lie awake at night trying to figure out the best way to reach our audience — and we don’t really care what channel we’re using, so long as it works. Podcasts, social media, email, SEO … all of it matters. And all of it’s in flux. I’ve been in digital marketing since Continue Reading...

Greetings Rainmakers! David here, doing this one for Ed. I’ve had an interesting experience lately. I’m mostly a copywriter, but recently I’ve been dabbling in sales, trying to help an acquaintance set up a site with Rainmaker Platform. He’s a smart guy and a good business owner, but he doesn’t really know the web; he prefers the analog Continue Reading...

Greetings Rainmakers! The rules of marketing are always in flux, and this edition of the Dispatch takes a look at what’s changing. From Google’s guidelines to conversion case studies and corporate failures, this edition has the details you need to run a successful business online. Let’s get into it. Everything You Need to Know About Google Continue Reading...

Greetings Rainmakers! There’s a lot happening in the content marketing world right now, and in this Dispatch, we’re going to get you up to speed. Google’s email updates, LinkedIn’s growth, changes in the way we use social media … there’s plenty to cover. Let’s dive in. What Do Gmail’s New Rules Mean for Bloggers? Gmail just changed the rules Continue Reading...

Greetings Rainmakers! Have you remembered to write “24” at the end of your dates? I keep forgetting. 2023 flew by, and it’s going to take a little adjustment to the idea that we’ve flipped the calendar again. Time disappears when you’re busy, and I’ve been covered up through December and (so far) January. I hope your calendar is booked with Continue Reading...

Greetings Rainmakers! It’s almost time to flip the calendar to 2024. The holidays are here; we’re all looking forward to spending some time with our family and friends after this busy year. I don’t know if it’s going to be a white Christmas here (snow is more than a bit rare in Texas), but either way, it’ll be good to relax so we can hit the new Continue Reading...

Greetings Rainmakers! We’re getting close to the end of the year — if you haven’t started planning for 2024 yet, it’s past time to get to work. We have some resources to help. This month’s Dispatch includes details on upcoming 2024 B2B marketing trends, ways to maximize your reach and the latest helpful content update from Google. Plan your Continue Reading...

Greetings Rainmakers! Content marketing doesn’t stand still — it’s constantly evolving. Our Dispatch this month has a ton of information about the latest changes and trends. From blurring the line of what it means to “watch video” to the impactful growth of AI marketing, the field is in flux, and this edition will prepare you for what’s Continue Reading...