Greetings Rainmakers!
There’s a lot happening in the content marketing world right now, and in this Dispatch, we’re going to get you up to speed. Google’s email updates, LinkedIn’s growth, changes in the way we use social media … there’s plenty to cover. Let’s dive in.
What Do Gmail’s New Rules Mean for Bloggers?
Gmail just changed the rules about email — and you need to understand what’s different. Krystin Ruschman of Email2Inbox explains in this guest post for ProBlogger.
Google is Not Your Audience
Search engines are becoming less effective. Marketers have been chasing page rankings for years — but it’s the audience that decides whether your content wins. Our own David Brandon explains why.
A Culture-First Reset for Brands on Social
Ogilvy studied 2023’s social trends and laid out 10 potential trends they’re keeping an eye on in 2024. Download their deep dive here.
Run These GA4 Reports
GA4 has been the main analytics option for businesses for several months now, and you need the right reports to measure your traffic in the new year. In this Search Engine Land piece, Adam Tanguay tells you which ones matter.
How Brand Dedication Drives Revenue
Community is power, and fandom is a great way to drive revenue to your brand. Gia Lee from Convince & Convert makes the case for tapping into fans for revenue growth.
Crack the LinkedIn Code
LinkedIn has been outperforming expectations, and smart marketers are taking note. Ann Gynn of Content Marketing Institute explains.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services