Greetings Rainmakers!
Marketers are a unique breed. We get up in the morning and lie awake at night trying to figure out the best way to reach our audience — and we don’t really care what channel we’re using, so long as it works. Podcasts, social media, email, SEO … all of it matters. And all of it’s in flux. I’ve been in digital marketing since the ‘90s, and I can smell the change in the air.
This month’s Dispatch goes through some of that — from whether or not you should start a podcast to what it takes to run social media in 2024 to Google’s lowered reliance on links. Even if you’re not a full-time digital marketer, this is knowledge you need. Don’t get left behind. Read on for the details.
Are Branded Podcasts Worth the Investment in 2024?
Podcasts are here to stay, with roughly a third of the U.S. population over 12 listening to podcasts each week. Gini Roberts of Convince & Convert explains what you need to understand before starting your own.
Get Started with Social Media in 2024
Our copywriter David Brandon and I were talking recently about social media and the need for a primer to help small business owners get started. This is it — from defining a persona to finding an audience, we go through it all.
Google Confirms Links are Not That Important
Roger Montti of Search Engine Journal explains a recent statement by Google’s Gary Illyes that “we need very few links to rank pages.” What does Google actually care about? And do links still matter?
The Keys to Email Deliverability
Email is still the backbone of permission-based marketing, and it really matters whether your emails get where they need to go. Tyler Cook from CXL explains how you can make sure your messages get delivered.
Optimizing for INP, the New Core Web Vitals Metric
Google is changing their measurements for core web vitals, and you need to understand how its new INP metric affects your site. Ludwig Makhyan explains the details for Search Engine Land.
7 Ways to Grow Your Email List (And Your Revenue) in 2024
As social media attention gets harder to capture, email is back in the spotlight. Jenna Kutcher goes through some ways you can grow your email subscribers for HubSpot.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services