Have you remembered to write “24” at the end of your dates? I keep forgetting.
2023 flew by, and it’s going to take a little adjustment to the idea that we’ve flipped the calendar again. Time disappears when you’re busy, and I’ve been covered up through December and (so far) January. I hope your calendar is booked with new opportunities this year too.
Our first monthly Dispatch of 2024 will help you get your year off on the right foot. Here are the reports, projections and reviews that we’ve been reading as we start 2024:
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
Attention metrics are at the center of this piece, but at the end, CMI and Robert Rose hit on something we also believe will be incredibly important this coming year: human-first content. To win in 2024, you’ll need to grab people’s attention.
Watch These Trends in 2024
We’ve been watching the marketing world for a long time, and we’ve picked up on a few things over the years. Here’s our my list of the four areas we’re keeping an eye on here at Rainmaker Digital Services and how you can prepare for the year ahead.
Free Website Audit Checklist
Want to get your website up to date? Despina Gavoyannis put together a website audit checklist for Ahrefs that you can download and use yourself. Check it out here.
Social Trends 2024
Hootsuite’s social report is a staple for marketers trying to plan their 2024 content. Don’t miss it.
7 Key 2024 Search Trends to Watch and 3 Top Priorities
Benu Aggarwal breaks down the year ahead in search for Search Engine Land — and takes you through the ways you can succeed.
Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report
Adobe’s visual report takes you through the design trends you need to know for 2024. Andrew Hutchinson of Social Media Today gives a brief breakdown.
Thanks for reading. And if you need a hand with anything before then, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch.
Rainmaker Digital Services