As we've discussed previously, there are essentially four different types of digital ads. One of -- if not the -- oldest forms of advertising on the Internet is Banner Advertising (aka Programmatic, aka Display advertising). With its roots firmly planted in the 19th and 20th century disciplines of print and even roadside billboard ads, banner Continue Reading...
LinkedIn Advertising: The Ultimate B2B Audience Builder
Are you considering launching a paid B2B digital advertising campaign for your product, service, or business? If so, you'd be hard-pressed to beat the opportunity that currently exists on LinkedIn. As the shift online has accelerated since January 2020, LinkedIn has seen 26% growth (up to 690 million members) in just the first six months of Continue Reading...
The 10 Most Important Technical SEO Recommendations: Part Three
This article concludes our overview of the Top 10 Technical SEO recommendations. Combined with part one and part two, this series includes information our search team shares when trying to help people understand how to improve a site’s search engine ranking. Key to all these recommendations is the fundamental understanding that a search engine’s Continue Reading...
The 10 Most Important Technical SEO Recommendations: Part Two
Let's continue our discussion on the Top 10 Technical SEO recommendations that will help improve your site’s ranking. If you missed the first three recommendations, you missed a discussion about site speed, mobile-first and link building. Check it out right here. A quick reminder that the goal of this little series is to introduce you to the Continue Reading...
The 10 Most Important Technical SEO Recommendations: Part One
Continuing our goal of sharing information and insight on digital marketing to help people focus on their business, this week we share the first of a few articles on the technical details of Search Engine Optimization. I promise you won’t need a degree in computer science or SEO "certification" to understand these more technical details! A Continue Reading...
Putting it All Together: Crafting Your First Digital Marketing Strategy
Ben Franklin is credited with one of the great digital marketing axioms, “If you fail to plan, you are planning to fail!” Digital marketing is hard work and planning is critical. Like all marketing, it requires discipline, sacrifice (you can’t be everything to everyone), and a commitment to a plan. Without a plan, even the most innovative Continue Reading...
Online Commerce for Everyone Else
According to the US Department of Commerce, 15 percent of retail sales in Q2 2023 occurred online. Surprised by that number? Is it higher or lower than what you expected? Regardless, one thing we can all agree on is that consumers, the world over, are conducting more commerce online. Every business needs to understand how the “Internet” impacts Continue Reading...
Website Conversion for Everyone Else
“Convert EVERY web visitor!” “Make these three changes and increase conversion by 90%!” “Follow my system and generate $100,000 in less than 30 days with NO list!” Increase traffic and convert every visitor; your site will be a success! Duh. Though these concepts are easy to understand, accomplishing these two goals are challenging and Continue Reading...
Search Engine Optimization
for Everyone Else
Search Engine Optimization (SEO) is the darkest of the dark arts in digital marketing. While even the most inexperienced user understands the goal – to be the top-ranking result on Google, not even the most effective SEO practitioner can guarantee that outcome. Why? Because SEO best practices are constantly changing due to both technology and Continue Reading...
Digital Advertising for Everyone Else
Global spending on digital advertising increased to $680 BILLION in 2023, and it's forecast to continue to increase to $910 billion by 2027. More importantly, digital advertising passed the 50% threshold in total ad spending long ago. It's here to stay. Digital advertising’s growth is a result of: The fundamental change in the way we Continue Reading...