Ben Franklin is credited with one of the great digital marketing axioms, “If you fail to plan, you are planning to fail!” Digital marketing is hard work and planning is critical. Like all marketing, it requires discipline, sacrifice (you can’t be everything to everyone), and a commitment to a plan. Without a plan, even the most innovative Continue Reading...

According to the US Department of Commerce, 15 percent of retail sales in Q2 2023 occurred online. Surprised by that number? Is it higher or lower than what you expected? Regardless, one thing we can all agree on is that consumers, the world over, are conducting more commerce online. Every business needs to understand how the “Internet” impacts Continue Reading...

“Convert EVERY web visitor!” “Make these three changes and increase conversion by 90%!” “Follow my system and generate $100,000 in less than 30 days with NO list!” Increase traffic and convert every visitor; your site will be a success! Duh. Though these concepts are easy to understand, accomplishing these two goals are challenging and Continue Reading...

Search Engine Optimization (SEO) is the darkest of the dark arts in digital marketing. While even the most inexperienced user understands the goal – to be the top-ranking result on Google, not even the most effective SEO practitioner can guarantee that outcome. Why? Because SEO best practices are constantly changing due to both technology and Continue Reading...

Global spending on digital advertising increased to $680 BILLION in 2023, and it's forecast to continue to increase to $910 billion by 2027. More importantly, digital advertising passed the 50% threshold in total ad spending long ago. It's here to stay. Digital advertising’s growth is a result of: The fundamental change in the way we Continue Reading...

In 2019, if Facebook were a country, it would rank 21st globally in terms of GDP (behind Switzerland and before Poland). Impressive for a ‘free’ site. How did they get so big? Simple, humans are social animals. As our lives have become more digital, social media has become a fundamental part of how we interact and a major part of every brand’s Continue Reading...

The growth in interest (take a look at Google Trends) in the term “Content Marketing” in the past 10 years looks like a grueling treadmill workout. Thanks to the pioneering work of thought leaders like Brian Clark and the Copyblogger team, marketers began learning the critical importance of producing valuable content for marketing Continue Reading...

We’ve all seen expert quotes like this one from Inc.: “Email marketing has been described as the highest-ROI online marketing strategy, when implemented properly, with 67 percent of businesses listing it as their highest earner.” This article is not a discussion of whether or not email marketing is THE BEST digital marketing tool, what are the Continue Reading...