Rainmaker Digital

Digital Marketing Solutions for Real World Results

Menu

One of the Greatest Ads Ever Written

Happy New Year! We've got an excellent collection of curated links for you in this issue with topics ranging from the incredible power of a simple website to a must-read guide on Facebook advertising strategies. But perhaps the most valuable link takes us back 93 years, to one of the most fertile times in advertising history, for an object Continue Reading...

Copywriting 101: How to Craft Compelling Copy

Happy Holidays! How about we bring a little nostalgia to the season here and go back to basics in this twelfth issue of The Rainmaker Dispatch? Let's go back to the topic that started it all -- copywriting. Copywriting is the foundation of the modern media company. It's the past, and very much the future of your business, and of Continue Reading...

Some Classic Advice for the
Modern Media Company

This eleventh issue of The Rainmaker Dispatch is what you might call a collage of classics. With advice from "The Father of Advertising" to one of the greatest American novelists of the 20th century, it's all business. The business of becoming a media company. Yep, we stay in our lane. We keep talking about just a handful of important things Continue Reading...

A Curated Crash Course
in Digital Marketing

The marketing of your product, service, or business in the digital age can seem ... complicated. Sure, there's a lot to consider, but when it comes down to it, it's really about one thing. And that "thing" has little to do with what you may have come to believe about marketing. A few years ago, Brian Clark began talking about the concept of Continue Reading...

37 Tips for Writing Emails that Get Opened, Read, and Clicked

We've all been there ... You've carefully crafted an email. You've polished each sentence. You've racked your brain for the very best subject line. You hit publish with a sigh of relief. That's done. But when you look at your email stats, you notice that the opens aren't as good as you'd hoped, and the click-throughs are disappointing. Continue Reading...

Your Blueprint for Compelling Cornerstone Content

Animation by The Draw Shop What is cornerstone content? Here's how I defined it back when I coined the term back in January of 2007: A cornerstone is ... basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with Continue Reading...

The 7 Essential Elements of Effective Social Media Marketing

By now you know it's a bad idea to be a digital sharecropper and build your business entirely on someone else's land (like Facebook, Tumblr, or any other third party you don't control). But you may be asking yourself, "What type of social media marketing should I be doing?" How are savvy businesses using social media effectively to find more Continue Reading...

Damn Good Marketing Advice

This issue of The Rainmaker Dispatch covers a lot of ground. From the secret to thriving in difficult economic times, to fifteen ways to market a local business, to an easy administrative trick that can significantly enhance your personal and professional security, we've got you covered. And there's more, but we'll leave that for you to discover Continue Reading...

Since May 1, 2019, Rainmaker Digital Services, LLC (RMDS) has been wholly owned by Nimble Worldwide. Neither Brian Clark, nor any other Copyblogger member, manager, or employee is affiliated with or maintains ownership in RMDS.