Global spending on digital advertising increased to $680 BILLION in 2023, and it's forecast to continue to increase to $910 billion by 2027. More importantly, digital advertising passed the 50% threshold in total ad spending long ago. It's here to stay. Digital advertising’s growth is a result of: The fundamental change in the way we Continue Reading...
The Busy Person’s Guide to Content Curation
In case you missed it last month, I’d like to introduce you to our latest content project. When you have a moment, head over to rainmakerdispatch.com. As with the first (and namesake) article in this month's edition, rainmakerdispatch.com is a content curation and aggregation site that we're committing to in order to serve our audience and grow Continue Reading...
Social Media Marketing
for Everyone Else
In 2019, if Facebook were a country, it would rank 21st globally in terms of GDP (behind Switzerland and before Poland). Impressive for a ‘free’ site. How did they get so big? Simple, humans are social animals. As our lives have become more digital, social media has become a fundamental part of how we interact and a major part of every brand’s Continue Reading...
Email Marketing for Everyone Else
We’ve all seen expert quotes like this one from Inc.: “Email marketing has been described as the highest-ROI online marketing strategy, when implemented properly, with 67 percent of businesses listing it as their highest earner.” This article is not a discussion of whether or not email marketing is THE BEST digital marketing tool, what are the Continue Reading...
Content Marketing for Everyone Else
The growth in interest (take a look at Google Trends) in the term “Content Marketing” in the past 10 years looks like a grueling treadmill workout. Thanks to the pioneering work of thought leaders like Brian Clark and the Copyblogger team, marketers began learning the critical importance of producing valuable content for marketing Continue Reading...
Keep Calm and Keep Publishing
Even though many of us are staying at home and “normal” is anything but normal, there’s a lot to get to in this issue, including an announcement I’ve been waiting to tell you about for several weeks. In the spirit of this issue’s title (Keep Calm and Keep Publishing), we’re continuing to up the ante for you during this time of uncertainty, Continue Reading...
The True Currency of Digital Marketing
Do you remember GeoCities? Second Life? MySpace? As a digital marketer, I’ve been trained to always be on the lookout for the next great platform and it is an essential part of your job too. We must take time to be aware of the channels that buyers are using. Never forget that success comes from providing the audience the content they want, on Continue Reading...
Revenue in the Time of COVID-19
Every Sunday morning, I call my 83-year old father in Iowa, ask him about his week and then it’s time ... the leashes rattle, someone says the word "walk," and our Sunday explodes. Our mutts, Molly and Charlie, make sure we don’t have a leisurely stroll. They’re better than mailmen. Rain, shine or COVID-19, we’re headed out. Our route takes us Continue Reading...
How to Beat Writer’s Block
Editor’s Note for Our Customers: Given the nature of the current COVID-19 (Coronavirus) global pandemic, we want to assure you of one simple thing: The Rainmaker Platform is secure and will continue to run smoothly throughout (and beyond) this situation. Virtually all of our workforce works remotely, so you can have confidence that your website, Continue Reading...
The Marketing Genius of Lil Nas X
Greetings Rainmakers, What does a young college dropout have to teach veteran digital marketers? Turns out, A LOT. In this issue of The Rainmaker Dispatch, we lead with the incredible story of Lil Nas X, a rapper who went from his sister's couch to dominating the music industry in a very short period of time ... thanks to his own social media Continue Reading...
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