“Knowledge is power,” goes the old quote. We agree – but we have a twist on that saying. We prefer to say “knowledge is profit.” That’s what Rainmaker Platform is built on: the idea that your business can turn your knowledge — of product, of process, of production — into real dollars. We offer a variety of ways to do that. But one of Continue Reading...
Audience Attention Starts with Space
The most valuable design lesson I ever learned came at a study party in college. As I was wearing out my yellow highlighter on my history textbook, one of my friends walked past the spot where I was sprawled on the carpet and stopped me. “You’re highlighting too much,” he said. “If everything is important, nothing is.” I’ve never forgotten Continue Reading...
Your World in Data
The leaves are starting to turn in Texas — and that’s a sign that Q4 is here too. We’re focused on platform updates, wrapping up client projects, and building marketing campaigns for some of you before 2022 ends. It’s a good time of year to take stock of where you’re at and figure out what you need to be ready for 2023. Let us know if we can help Continue Reading...
Control Your Content, Control Your Destiny
Remember Vine? Second Life? Google+? These platforms were powerful. They grabbed media attention and attracted large audiences. And it wasn’t just users that invested in these — companies plowed money into them. People built audiences there. And then they disappeared. If your web presence lived on one of those platforms, your audience died Continue Reading...
AI Content Google Won’t Hate
Artificial Intelligence (AI) content is becoming common on the Internet today. These tools can now generate readable content that can trick both human marketers and search engines. When I was researching for this article, I was actually surprised to see how much AI content had improved; some of the new AI writers are shockingly good. I’ve Continue Reading...
Sustain Success with Sticky Content
Do people keep coming back to your content? Good content marketers create useful content. But they have another responsibility: driving return traffic. If people are only looking at your content once, you’re not creating traffic that builds business. Good content marketing creates resources that people come back to again and again — Continue Reading...
State of the Platform: CSS Essentials
When I first started playing around with HTML back in the early 2000s, there were “what you see is what you get” (WYSIWYG) editors around, but code was still a huge part of the design. You couldn’t really create a great website without it. Cascading Style Sheets (CSS) weren’t fully supported yet, so each page needed individual inline Continue Reading...
Should Mobile Come First?
Mobile is here to stay. Almost 80% of the worldwide population has a smartphone. Across the globe, people are using them to browse the web, check their emails and engage with apps. That makes mobile trendy — and it’s easy to get caught up in the fervor. Does every website have to be mobile first? Why Make Your Website Mobile-First? There Continue Reading...
Write for People, Not Search Engines
Greetings Rainmakers! It’s a busy time at Rainmaker Digital; we just released 3.3.0.3, an incremental update to the Andromeda platform. It addresses some customer issues with RainMail and forms, and it sets the stage for the upcoming version release of 3.3.1. Stay tuned for details — we’ll keep you posted on timing and what’s coming in the next Continue Reading...
Want More Opens? Strengthen Your Subject Line
“Don’t judge a book by its cover,” my mother used to tell me. I did anyway. Most people do. We’re drowned by so much information that we make snap judgments on what to engage in. Did it grab your attention right away? No? Too bad, keep moving. It’s harder to get attention now than ever before, mainly because so much is trying to take it. The Continue Reading...
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