“David, you’re up,” the host said. I flicked the mute button off on my phone and prepared to speak. I’m an Oklahoma City Thunder fan and moonlight as a salary cap expert. It was NBA draft day and I was on Spotify Greenroom with my friend, reporter Keith Smith. An insider had just dropped the news that the Thunder were going to pick Australian Continue Reading...

All of us probably have a favorite guest — I’m personally a fan of Bill Burr on Conan or Chris Stapleton’s guest spot on Justin Timberlake’s “Say Something.” A great guest lifts a show from ordinary to extraordinary, adding something the host can’t. You can be that great guest. Even if you have your own podcast, guesting on other podcasts is Continue Reading...

Content may be king, but your business podcast is the power behind the throne. It’s like when a band releases an album. All of a sudden there’s a cornerstone piece of “content," creating material for tours, interviews, radio playback and more. Your business podcast can do the same — if you curate it properly. Podcast curation is a powerful Continue Reading...

Podcasts are still incredibly popular — and they’re poised to become even more prominent. Networks are paying premium prices for audio-only content. Bill Simmons sold his site The Ringer to Spotify for $200 million, largely based on its podcast network. Joe Rogan’s podcasting deal was reportedly around $100 million. They’re only the tip of the Continue Reading...

Affiliate marketing is popular, and it’s been around for a long time — but it is challenging to do well. Just look at conversion rates to see why. The average for the industry ranges from just 0.5% to 1%. Still, people wouldn’t still be doing it if it didn’t work at least some of the time.The “how” matters. Adding some affiliate marketing to Continue Reading...

Want to make money while you sleep? Do affiliate marketing. Set it and forget it; put the link up and watch the money roll in. If Ryan Robinson can do it, so can you. And it doesn’t take a lot of work. The problem is, none of this is true. Yes, Ryan Robinson claims to have netted $35,000 in March, with $17,000 coming from affiliate Continue Reading...

Google My Business is one of the most powerful tools for small businesses. Google’s tool lets you add detailed information to your Google listings that will be displayed in local search results. It’s a great way to quickly put important information like your contact information, location and more in front of potential customers. Fail to build Continue Reading...

Marketers are paid for words that work, not pretty or fun words. Words that get people to take action. No matter how pretty your website is or how well your copy reads, you need a good CTA to actually convert. A call to action is to the rest of your copy what a spark plug is to gasoline. It’s the hook for your fishing rod. It’s the catalyst for Continue Reading...