“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So said the “Father of Advertising,” David Ogilvy. Ogilvy’s mastery of the written word propelled him to the top of the advertising world. Some of his headlines still capture Continue Reading...

How much of a product do you need to launch? None at all, if you ask Joel Gascoigne. The Buffer founder decided to create a tool to schedule his Twitter posts — but when he “launched,” the tool was nothing more than a spark in his mind. “I created a super minimal two page website, without building the product at all,” said Gascoigne in a Continue Reading...

“David, you’re up,” the host said. I flicked the mute button off on my phone and prepared to speak. I’m an Oklahoma City Thunder fan and moonlight as a salary cap expert. It was NBA draft day and I was on Spotify Greenroom with my friend, reporter Keith Smith. An insider had just dropped the news that the Thunder were going to pick Australian Continue Reading...

All of us probably have a favorite guest — I’m personally a fan of Bill Burr on Conan or Chris Stapleton’s guest spot on Justin Timberlake’s “Say Something.” A great guest lifts a show from ordinary to extraordinary, adding something the host can’t. You can be that great guest. Even if you have your own podcast, guesting on other podcasts is Continue Reading...

Content may be king, but your business podcast is the power behind the throne. It’s like when a band releases an album. All of a sudden there’s a cornerstone piece of “content," creating material for tours, interviews, radio playback and more. Your business podcast can do the same — if you curate it properly. Podcast curation is a powerful Continue Reading...

Podcasts are still incredibly popular — and they’re poised to become even more prominent. Networks are paying premium prices for audio-only content. Bill Simmons sold his site The Ringer to Spotify for $200 million, largely based on its podcast network. Joe Rogan’s podcasting deal was reportedly around $100 million. They’re only the tip of the Continue Reading...

Affiliate marketing is popular, and it’s been around for a long time — but it is challenging to do well. Just look at conversion rates to see why. The average for the industry ranges from just 0.5% to 1%. Still, people wouldn’t still be doing it if it didn’t work at least some of the time.The “how” matters. Adding some affiliate marketing to Continue Reading...

Want to make money while you sleep? Do affiliate marketing. Set it and forget it; put the link up and watch the money roll in. If Ryan Robinson can do it, so can you. And it doesn’t take a lot of work. The problem is, none of this is true. Yes, Ryan Robinson claims to have netted $35,000 in March, with $17,000 coming from affiliate Continue Reading...