Greetings Rainmakers! There are a lot of exciting initiatives happening here at Rainmaker Digital Services — and I can't wait to tell you about everything once it goes public. Right now we have some programs in the works to bring you more of the content you need. We want you to be equipped to succeed in the world of content marketing. I've spent Continue Reading...
Say Something: Headlines that Get Your Copy Read
Greetings Rainmakers! Welcome to the new year! The weather here in Texas has been alternately fantastic and brutal; I’m still trying to figure out whether I need to turn on my heat or my A/C. Winter may be here, but it seems undecided whether it wants to stay or not. It’s been a great month for marketing content — I had a really tough time Continue Reading...
LinkedIn: The Capital of Poll-Land
If your LinkedIn feed is anything like mine, it’s full of polls. People love to share their opinions, and polls are an easy, low-friction way for them to engage. LinkedIn knows this — and so do the people that use it on a daily basis. Polls have power. But as Spiderman says (and the ancient adage goes), “with great power comes great Continue Reading...
Be a Black Swan Success
Is your business prepared for a Black Swan? Professor of Risk Engineering Nassim Nicholas Taleb introduced the idea of the Black Swan in 2001, and it stuck in the popular imagination. According to Taleb, a Black Swan is an event that fits three criteria: It’s a surprise to observers. It has a major effect. It is rationalized as Continue Reading...
SMS Makes Marketing Personal
Text (SMS) marketing only had a brief moment in the marketing spotlight. As cell phones became more common, people realized they could get updates from their favorite stores, sports teams and more — and they took advantage of the new technology to stay connected. Then the smartphone came into prominence over older “dumb” phones. Companies Continue Reading...
The Spam Filter You Can’t Ignore
There’s an old saying that “Marketers ruin everything.” It’s an oversimplification — but there’s a grain of truth to it, and one of the most obvious examples is your email inbox. When email became widespread, marketers obtained lists of email addresses and flooded inboxes with unsolicited offers. Spam was born, and email providers have been Continue Reading...
The 2021 Rainmaker Platform Review
It’s been a good year for Rainmaker Platform. Thank you for making 2021 a great year. We appreciate your business and we remain committed to delivering the technology, strategy and service to help you achieve your online goals. This year, we’ve added features and quality of life improvements across the board. As 2021 wraps, we thought it Continue Reading...
Social Proof: The Power of UGC
Ever see a Coke bottle with your name on it instead of “Coca-Cola?” That’s the “Share a Coke” campaign. It began in Australia in 2011. The South Pacific division of Coca-Cola printed the 150 most popular first names in the country onto bottles and cans, and a phenomenon was born. People took pictures of their cans and posted them to social Continue Reading...
The 2021 Content Marketing Benchmark
Greetings Rainmakers! Everyone’s busy at this time of the year, wrapping up Q4 and getting ready for the holiday season. Our final Rainmaker Dispatch of the year includes a couple of pieces looking back at the year we’ve had. The rest of this month’s links look forward to the future. Topics like understanding your older customers Continue Reading...
SEO Never Mattered
SEO has been a staple of content marketing for over 20 years. Firms sprang up overnight as Google grew to dominate the market. They promised top results for their clients. Some even succeeded. There was low-hanging fruit to be had. SEO expert Rand Fishkin noted on one podcast, “Back in the day, I would just point three anchor text phrases at Continue Reading...
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