Client Spotlight: Bob Miner, Dynamic Traders In this episode of Digital Marketing Done Right, Lee Kantor and David Brandon interview Bob Miner, founder of Dynamic Traders, a financial newsletter and trading education company. Bob talks about his background in trading and how he adapted his business to the digital age. He shares his marketing Continue Reading...
Give Your Product Personality
I’ve written and edited literally thousands of item descriptions. Several years ago, I worked for a distributor. Part of my job was putting together item descriptions — either writing new ones or rewording what we got from the manufacturer. Just about every description I wrote was dry and boring. But they don’t have to be. Every brand has Continue Reading...
Should You Pay for ANY Social Media?
If you’ve been watching the news, you’ve probably seen the drama over Twitter’s new Twitter Blue and Verification for Organization services. Premium services for social media aren’t new. LinkedIn’s premium version has been around for a while. Meta is starting a paid program of its own. But Twitter Blue is a hot topic in the news, and more Continue Reading...
Tactics and Technology Change. Marketing Doesn’t.
There’s a reason we publish our Monthly Dispatch: marketing changes fast. But it’s easy to miss the forest for the trees sometimes. I was talking to our copywriter David Brandon the other day about this, and the phrase we settled on describing the state of our industry was: “Tactics and technology change. Marketing doesn’t.” A better meta Continue Reading...
Client Spotlight: Fred Schenkelberg, Accendo Reliability
The Client Spotlight is a short interview with a Rainmaker Platform client who's succeeding with digital marketing. This month we're featuring Fred Schenkelberg of Accendo Reliability. What's been the most effective channel or tactic for your business and why? Blogging. I started blogging as a form of content marketing — more importantly, as Continue Reading...
State of the Platform: Full-Width Pages
Greetings, Rainmakers! Welcome to this month’s State of the Platform! We have a full slate of updates, customer stories and tips for you, so let’s get right to it. Rainmaker Platform Version Releases Since the last State of the Platform, we’ve had two minor releases and a couple of smaller changes to Rainmaker Platform. This month, we Continue Reading...
Convert More Customers with “Why You?”
Just because you get views doesn’t mean your content is successful. Views are great. Engagement is great. But the point of marketing is to get people to take action. When you build a funnel, you start at the top, building awareness. Then you take your audience down to the middle of the funnel and help them evaluate the action they need to Continue Reading...
PII™: The Key to Great Email Marketing
Are your emails getting read? It’s harder than ever to get noticed in your audience’s inbox. Open rates and click-through rates are down across the board. It’s more critical than ever to make sure your email is optimized, and that means giving your audience what they want. We have a formula that will help you do just that. Vary Your Email Continue Reading...
Create a Consistent Customer Experience
Greetings Rainmakers! Spring is a time of new beginnings — and we’re taking advantage of it. We’ve been looking at how we can best serve the Rainmaker Digital community the last few months, and you’ll see some of the fruits as we move forward. This month we’re starting with a new Q&A Live series so we can hear and answer your questions to Continue Reading...
State of the Platform: Personalization (and Its Perils)
“Hi, David, here’s this week’s special!” says the email subject line. I know what this is. I signed up for it. I get a lot of marketing emails, and some of them start with my name. Email is still the most effective marketing channel, and you need to get the most out of it. Personalization can help. Personalization is a powerful tool in Continue Reading...
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