Greetings, Rainmakers! Welcome to this month’s State of the Platform! We have a full slate of updates, customer stories and tips for you, so let’s get right to it. Rainmaker Platform Version Releases Since the last State of the Platform, we’ve had two minor releases and a couple of smaller changes to Rainmaker Platform. This month, we Continue Reading...
Convert More Customers with “Why You?”
Just because you get views doesn’t mean your content is successful. Views are great. Engagement is great. But the point of marketing is to get people to take action. When you build a funnel, you start at the top, building awareness. Then you take your audience down to the middle of the funnel and help them evaluate the action they need to Continue Reading...
PII™: The Key to Great Email Marketing
Are your emails getting read? It’s harder than ever to get noticed in your audience’s inbox. Open rates and click-through rates are down across the board. It’s more critical than ever to make sure your email is optimized, and that means giving your audience what they want. We have a formula that will help you do just that. Vary Your Email Continue Reading...
Create a Consistent Customer Experience
Greetings Rainmakers! Spring is a time of new beginnings — and we’re taking advantage of it. We’ve been looking at how we can best serve the Rainmaker Digital community the last few months, and you’ll see some of the fruits as we move forward. This month we’re starting with a new Q&A Live series so we can hear and answer your questions to Continue Reading...
State of the Platform: Personalization (and Its Perils)
“Hi, David, here’s this week’s special!” says the email subject line. I know what this is. I signed up for it. I get a lot of marketing emails, and some of them start with my name. Email is still the most effective marketing channel, and you need to get the most out of it. Personalization can help. Personalization is a powerful tool in Continue Reading...
Create an Online Course: Knowledge is Power
The best tools, location or product selection in the world don’t mean much if you don’t know what you’re doing. Your business is a success because of YOUR KNOWLEDGE — and that knowledge is a powerful marketing resource. One of the easiest ways to turn your knowledge into profit is to create an online course. Here’s how you can use an online Continue Reading...
Switch to GA4 Before Google Does …
Google Analytics leads the market, holding over a 70% market share — and there’s a good reason for that. It’s powerful, free and widely available. If you have analytics on your site, you’re probably using Google Analytics. If not, it’s time to look at using it. Google is changing its analytics technology. Its classic Universal Analytics (UA) Continue Reading...
PPC and SEO: The Bread and Butter of Traffic
PPC and SEO are completely separate tactics. Or are they? It’s easy to think of paid search and organic optimization as unrelated items on your marketing checklist. But that would be a mistake. The truth is, Google’s SEO and pay per click (PPC) models are symbiotic — they work best together, and the result is greater than the sum of its Continue Reading...
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You can have the most creative content in the world, but if people don’t respond to it, it’s worthless. Content has to drive action. Bad creative on your landing pages will torpedo your campaigns. On the flip side, great creative will make your landing pages work. Don’t believe me? Believe Barack Obama, whose landing pages went up 40% on signups Continue Reading...
State of the Platform: Setting Up GA4 on Your Site
Greetings, Rainmakers! Google Analytics is switching from Universal Analytics (UA) to Google Analytics 4 (GA4). This is a bigger deal than it sounds. The UA to GA4 change is more than just a version number. Despite the fact that both are under the Google Analytics umbrella, the way GA4 measures data is changing — you won’t be able to port Continue Reading...
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