Sir Isaac Newton’s first law of motion doesn’t just apply to objects. It applies to people, too. “Every body perseveres in its state of rest, or of uniform motion in a right line,” stated Newton, “unless it is compelled to change that state by forces impressed thereon.” In other words, inertia. Objects resist movement. So do people. A Continue Reading...

During the Age of Sail, one of the most important jobs on the ship belonged to the sailor in the crow’s nest — the lookout. Sailing ships didn’t have radios. They didn’t have access to weather reports or radar. There were enemies, storms and the unknown just beyond the horizon. One pair of searching eyes with a telescope was the difference Continue Reading...

“That’s about 92% of the way there,” my voice teacher said. I had been offered the chance to sing a solo in an oratorio. My voice teacher and I had been working on the piece for months. Two weeks before the performance, he leaned back in his chair, skewered me with his eyes and told me exactly what he thought. “That’s not necessarily a Continue Reading...

There is a tool that lets you build content once and reap the benefits over and over. There is a tool that helps you be fresh and new each time a prospect engages. There is a tool that automates the grind so you can focus on other areas of your business. And you probably have access to it already. It’s an autoresponder sequence. An Continue Reading...

So … you want to start a company. You have to do a lot of legwork before you get started. You know what you’re going to sell. You’ve planned it all out. Just one problem: who are you going to sell to? There are three major sources of insight to consider when you start building your audience: yourself, your community and your Continue Reading...

There’s way too much content that looks the same. A friend of mine who runs an agency has been using AI for some time to help with blog posts. I’ve seen the work it puts together. That AI generates predictive text based on the Internet content it’s seen before, but the average content writer is doing the same thing. You get similar points, Continue Reading...

Ads have been a part of the Internet since the beginning. And users have been trying to find a way around them for just as long. These days advertising is part of everything. Pre-roll ads on YouTube are getting longer and longer, and paid placements and promoted posts are clogging the feed. Users are rebelling. Almost half of all Internet Continue Reading...

Content isn’t what it used to be. Time was when you could create a simple blog with keyword research and build search visibility easily. It’s not that simple anymore. As SEO has gotten more competitive, the number of channels you can use to generate visibility has grown. Cornerstone content comes in a lot more formats today— it’s not just Continue Reading...

“You are what you eat” doesn’t just apply to your physical diet. It applies to content marketing too. Two recently released reports (from Facebook and SEMRush respectively) are shedding some light on just that. Meta’s Widely Viewed Content Report shows what people consumed the most on Facebook during Q4 2021, and the SEMRush Top 100 does the Continue Reading...

Last week we shared the FOUR types of stories you can tell to create truly effective marketing emails. That’s critical. But it’s just as critical to understand the structure of a story-based email. People have an intuitive grasp of what a good story feels like, but they don’t necessarily know how to break it down. Story structure is a critical Continue Reading...