Modern websites should be mobile-friendly, or they’re missing out on a huge chunk of potential audience. Don’t believe me? Look at the stats. About 60% of web traffic today is mobile. That number’s been over 50% since 2017, and it continues to climb slowly. This has had a number of knock-on effects — the rise of responsive web design, Google’s Continue Reading...
Paywalls Power Your Business
Making money on the Internet is harder in some ways than it used to be. To survive in a mature market, companies are moving content and features behind paywalls. Subscriptions, a key indicator of this, are up; subscription eCommerce is expected to hit $904.2 billion worldwide by 2026. Consumers are finally realizing that good content has a cost. Continue Reading...
Product Pages that Sell: The Monthly Dispatch
Greetings Rainmakers! It’s been a big month for marketing news — it’s made this Dispatch a little harder than usual to put together. When I went back to the past month of Dispatch links to create our link list, I was surprised how much has happened. We only have one news story in this one, and it’s the most important: the European Union and Continue Reading...
State of the Platform: Get Started with Courses
Greetings Rainmakers! Welcome to this month’s State of the Platform. We’ve had a lot of great client conversations recently and received some interesting input on our monthly content. We’d like to get your thoughts on it, so please set aside a moment to take our survey. Also, be sure to check out some powerful LinkedIn tips from our latest Continue Reading...
Rent to Own: Social Creates Community
In our last Dispatch, we talked about the importance of owning your own content. The only way to build a defensible digital presence is to own your websites and permission-based mailing lists. But “rented” social media channels like Facebook, TikTok and Instagram are still critical. Why? Field of Dreams told us to build it and they will come. Continue Reading...
Own Your Own Content
Marketers are inundated with news about the platforms they use. Twitter advertisers are fleeing the platform in droves. TikTok users complain they can’t see posts from people they follow. The European Union and iOS are forcing social media apps to adjust their business models with their privacy measures. Every day there’s another news story Continue Reading...
Love Conversions? Don’t Hate on Popups
Let me start this off with a disclaimer: I hated popups. I wasn’t a fan of scrolling down the page, minding my own business, when BOOM — I’d be stopped in my tracks by someone asking for my attention. It seemed like everyone in content marketing was asking for an email address so they could sign me up for one more email I wouldn’t read. But Continue Reading...
AI Special Edition: The Monthly Dispatch
Greetings Rainmakers! Unless you’ve been living under a rock, you’ve probably been hearing a lot about AI. Some think it spells doom — for marketers, for writers, for the world when it becomes Skynet (yes, I watched Terminator too). Some view machine learning and large language models with optimism, predicting an age of boundless productivity. Continue Reading...
Unleash Your UX with Autoptimize
Greetings Rainmakers! We hope your summer’s going well; ours has been productive. In between celebrating all the summer holidays here in the U.S., we’ve been onboarding new clients and adding new updates and fixes to the platform. We’ve also been doing new interviews for Digital Marketing Done Right and laying the groundwork for upcoming Continue Reading...
Make Your Brand Stand Out
Content is still king. But methods and media have changed. When I first got into this industry back in 2012, larger sites were still gaming the system with high-volume content stuffed with keywords. Google was engaged in an ongoing war with link farms, which used backlinks at scale to inflate rankings. I always found it scummy; maybe that was Continue Reading...
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