Greetings, Rainmakers! This month’s State of the Platform includes some news about an update to the platform, a great client spotlight interview, some tips on autoresponders and more. Let’s dive in. Platform Updates: RainMail Enhancements with Version 3.3.4 We’ve spent the last couple of weeks testing, calibrating and adjusting the new Continue Reading...
Digital Marketing Done Right: Dawn Boxell
Client Spotlight: Dawn Boxell In this month’s Digital Marketing Done Right episode, David Brandon and Lee Kantor of Business RadioX interview Dawn Boxell, bariatric dietician and owner of GastricHealth.com. Dawn is a dietician for people who go through weight loss surgery; in her early career, she saw a need for more care and community building Continue Reading...
Digital Marketing Done Right: Steve Maurer
Client Spotlight: Steve Maurer In this episode of Digital Marketing Done Right, Lee Kantor and David Brandon interview Steve Maurer, owner of Steve Maurer Freelance Writing. Steve talks about how he started out working in the industrial field, then transferred his skills and understanding of the industry to start writing about it. He then goes Continue Reading...
Digital Marketing Done Right: Chris & Lori Cambas
Client Spotlight: Chris and Lori Cambas, CoupleStrong In this episode of Digital Marketing Done Right, Lee Kantor and David Brandon interview Chris and Lori Cambas, founders of CoupleStrong. Chris and Lori offer couples counseling resources to help people create lasting relationships. They've embraced content marketing in all its forms, including Continue Reading...
Digital Marketing Done Right: Keith Rhys
Client Spotlight: Keith Rhys In this episode of Digital Marketing Done Right, Lee Kantor and David Brandon interview Keith Rhys, a marketing consultant focused on health and wellness practitioners. Keith explains how he got into the field, how he's succeeded in the digital era and what makes his "author-preneur" model work. About Digital Continue Reading...
Digital Marketing Done Right: Bob Miner
Client Spotlight: Bob Miner, Dynamic Traders In this episode of Digital Marketing Done Right, Lee Kantor and David Brandon interview Bob Miner, founder of Dynamic Traders, a financial newsletter and trading education company. Bob talks about his background in trading and how he adapted his business to the digital age. He shares his marketing Continue Reading...
Give Your Product Personality
I’ve written and edited literally thousands of item descriptions. Several years ago, I worked for a distributor. Part of my job was putting together item descriptions — either writing new ones or rewording what we got from the manufacturer. Just about every description I wrote was dry and boring. But they don’t have to be. Every brand has Continue Reading...
Should You Pay for ANY Social Media?
If you’ve been watching the news, you’ve probably seen the drama over Twitter’s new Twitter Blue and Verification for Organization services. Premium services for social media aren’t new. LinkedIn’s premium version has been around for a while. Meta is starting a paid program of its own. But Twitter Blue is a hot topic in the news, and more Continue Reading...
Tactics and Technology Change. Marketing Doesn’t.
There’s a reason we publish our Monthly Dispatch: marketing changes fast. But it’s easy to miss the forest for the trees sometimes. I was talking to our copywriter David Brandon the other day about this, and the phrase we settled on describing the state of our industry was: “Tactics and technology change. Marketing doesn’t.” A better meta Continue Reading...
Client Spotlight: Fred Schenkelberg, Accendo Reliability
The Client Spotlight is a short interview with a Rainmaker Platform client who's succeeding with digital marketing. This month we're featuring Fred Schenkelberg of Accendo Reliability. What's been the most effective channel or tactic for your business and why? Blogging. I started blogging as a form of content marketing — more importantly, as Continue Reading...
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