SEO has changed a lot in the last few years. If you were doing marketing in the 2000s or 2010s, you remember how central SEO was to everything. Marketers discovered that there was attention available for anyone who invested a little effort to publish relevant content. Content marketing was aimed directly at taking your site to the top of the Continue Reading...
Be Intentional With Your Content
Success isn’t random. That’s a well-known fact, and my conversations with our clients over the past year through content like Digital Marketing Done Right and our Q&A series have only reinforced that for me. Our most successful clients don’t rely on chance or hope to build their business. It came to a head in our recent Q&A with Continue Reading...
More Video (Everywhere)
Greetings Rainmakers! Content marketing doesn’t stand still — it’s constantly evolving. Our Dispatch this month has a ton of information about the latest changes and trends. From blurring the line of what it means to “watch video” to the impactful growth of AI marketing, the field is in flux, and this edition will prepare you for what’s Continue Reading...
State of the Platform: Be a Taylor Swift-Level Marketer
Greetings, Rainmakers! Fall might have arrived, but it still doesn’t feel like it here in Oklahoma. I’ve spent the last couple of weeks helping my brother move and catching up with visiting family — and sweating. I’ve spent plenty of time on my laptop too, though — we’ve been putting together updates to the platform, new Q&As and more. Continue Reading...
SMS Drives Your Audience to Act
Permission is powerful. When you have someone’s permission to market directly to them, they’ve chosen to listen. You’re not just another message fighting for attention in the middle of their social media feed — you’ve been invited in. Email is the predominant permission-based channel, but it’s not the only one. There’s another Continue Reading...
Knowledge In Your Inbox: Sell an Email Course
What does your business provide for your audience? Products and services are important. But knowledge is often the most vital solution your company provides. Knowledge isn’t just power. It’s profit. You’re missing out if you don’t use it. And one of the chief vehicles you can use to share knowledge with your audience is an online course. Many Continue Reading...
The 2024 B2B Marketing Guide You Need
Greetings Rainmakers! There have been some fantastic articles this month. This Dispatch covers everything from a short and sweet reminder about how to use personalization to an in-depth report about marketing in 2024. Let’s get to it. Forrester’s 2024 Planning Guide for B2B Marketing Leaders Every year, research and advisory firm Forrester Continue Reading...
State of the Platform: Schedule Site Reviews
Greetings Rainmakers! Summer’s almost over, but it doesn’t feel like it in Texas. Every time I open the car door to leave the office it’s like stepping into an oven — even if it’s later in the evening, which it has been lately. It’s been a busy month. We’ve been working on a number of updates, and I hope you’ve seen the fruits of our labor on Continue Reading...
Mobile Matters: 5 Keys to a Responsive Website
Modern websites should be mobile-friendly, or they’re missing out on a huge chunk of potential audience. Don’t believe me? Look at the stats. About 60% of web traffic today is mobile. That number’s been over 50% since 2017, and it continues to climb slowly. This has had a number of knock-on effects — the rise of responsive web design, Google’s Continue Reading...
Paywalls Power Your Business
Making money on the Internet is harder in some ways than it used to be. To survive in a mature market, companies are moving content and features behind paywalls. Subscriptions, a key indicator of this, are up; subscription eCommerce is expected to hit $904.2 billion worldwide by 2026. Consumers are finally realizing that good content has a cost. Continue Reading...
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