Greetings Rainmakers! There’s a lot happening in the content marketing world right now, and in this Dispatch, we’re going to get you up to speed. Google’s email updates, LinkedIn’s growth, changes in the way we use social media … there’s plenty to cover. Let’s dive in. What Do Gmail’s New Rules Mean for Bloggers? Gmail just changed the rules Continue Reading...
State of the Platform: Did You Get My Last Email?
Greetings Rainmakers! If the last month has taught me anything, it’s “be prepared for the unexpected.” Winter can’t seem to make up its mind whether it wants to be warm or cold. After we got buried in snow and ice recently, I’ve been keeping a coat in my Corolla … just in case. You never know exactly what’s coming. The same holds true for Continue Reading...
Influencers are for Business, Too
When you hear “influencer marketing,” you probably think of a B2C brand like Nike, Pedialyte, MyPillow, or NordVPN. All the people I know who’ve been influencers have been B2C for mommy blogger or athleisure brands. But influencers aren’t just a B2C thing. IBM, Samsung and other huge brands routinely use influencers for their B2B business — Continue Reading...
Google is Not Your Audience
I’ve only seen a tornado in person once. But for a couple of months each year, they’re constantly on my mind. Every spring here in Oklahoma, our local news channels are on high alert for the storms that spawn tornadoes. Each line of clouds on the horizon is potential trouble; there’s a tenseness to the air. That’s what SEO feels like right Continue Reading...
Bring the Human Back to Marketing
More is better has defined digital marketing for 20+ years. Not anymore. AI has commoditized content creation (not creativity, just creation). “More is better” is available to everyone, and SEO-centric, generic blogs aren’t going to cut it anymore. Creative, unique, permission-based content is how you stand out from AI. Why Permission Continue Reading...
3 … 2 … 1 … GO
Greetings Rainmakers! Have you remembered to write “24” at the end of your dates? I keep forgetting. 2023 flew by, and it’s going to take a little adjustment to the idea that we’ve flipped the calendar again. Time disappears when you’re busy, and I’ve been covered up through December and (so far) January. I hope your calendar is booked with Continue Reading...
State of the Platform: Why Memberships Make Sense
Welcome to 2024’s first State of the Platform! We’ve got a lot planned this year. At the moment we’re finishing up our platform road map for 2024 — we’re looking at new themes, AI integrations, add-on updates and more. We’ll keep you posted. We’re also creating new content and promotions for you … stay tuned to our Facebook, Twitter (X), Continue Reading...
Watch These Trends in 2024
I’ve watched a lot of trends come and go in my 30+ years as a marketer, but 2024 is shaping up to be one of the fastest-moving years I’ve seen. Reminds me of 1998. Whether you’re a marketer or business owner, you need to be prepared. Here are the four areas that will have an impact this year: 1: Social media and Google are fighting for search Continue Reading...
The Dispatch Year in Review
As we close the books on 2023, we’re doing something a little different for the final Dispatch of the year. You hear a lot from me and Ed in our marketing emails and articles. It’s rare that you hear from the rest of the RMDS team, but as our clients can tell you, our Client Services and DevOps staff are vital to Rainmaker Platform’s Continue Reading...
Trends and Tips for 2024
Greetings Rainmakers! It’s almost time to flip the calendar to 2024. The holidays are here; we’re all looking forward to spending some time with our family and friends after this busy year. I don’t know if it’s going to be a white Christmas here (snow is more than a bit rare in Texas), but either way, it’ll be good to relax so we can hit the new Continue Reading...
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