Greetings Rainmakers! The rules of marketing are always in flux, and this edition of the Dispatch takes a look at what’s changing. From Google’s guidelines to conversion case studies and corporate failures, this edition has the details you need to run a successful business online. Let’s get into it. Everything You Need to Know About Google Continue Reading...
State of the Platform: Course Creation Made Simple
Greetings, Rainmakers! It’s an exciting time here at Rainmaker HQ, as we’ve been upgrading technology for many of our clients. We have over 50 sites migrated from the Legacy version of Rainmaker Platform to the Andromeda version just this year, and there are still more in the pipeline. If you’re a Legacy customer, don’t miss out on the Continue Reading...
Craft a Compelling Podcast
Like podcasts? You’re not alone. There are roughly 4 million podcasts published right now, and the number shoots up every year. Podcasts are among the most popular media on earth. Shows like Crime Junkie, The Joe Rogan Experience and Call Her Daddy draw huge online crowds. And podcasting is big business too, with revenue expected to hit $4 Continue Reading...
How Local Landing Pages Turn Bricks to Clicks
When we think about landing pages, we think digital-first. Many of our clients at Rainmaker Digital Services are Internet natives with digital-first business models; it’s understandable. But brick and mortar businesses use landing pages too. Here’s how you can use landing pages to turn brick and mortar customers into click and mortar Continue Reading...
Change: The Only Constant in Content Marketing
Greetings Rainmakers! There’s a lot happening in the content marketing world right now, and in this Dispatch, we’re going to get you up to speed. Google’s email updates, LinkedIn’s growth, changes in the way we use social media … there’s plenty to cover. Let’s dive in. What Do Gmail’s New Rules Mean for Bloggers? Gmail just changed the rules Continue Reading...
State of the Platform: Did You Get My Last Email?
Greetings Rainmakers! If the last month has taught me anything, it’s “be prepared for the unexpected.” Winter can’t seem to make up its mind whether it wants to be warm or cold. After we got buried in snow and ice recently, I’ve been keeping a coat in my Corolla … just in case. You never know exactly what’s coming. The same holds true for Continue Reading...
Influencers are for Business, Too
When you hear “influencer marketing,” you probably think of a B2C brand like Nike, Pedialyte, MyPillow, or NordVPN. All the people I know who’ve been influencers have been B2C for mommy blogger or athleisure brands. But influencers aren’t just a B2C thing. IBM, Samsung and other huge brands routinely use influencers for their B2B business — Continue Reading...
Google is Not Your Audience
I’ve only seen a tornado in person once. But for a couple of months each year, they’re constantly on my mind. Every spring here in Oklahoma, our local news channels are on high alert for the storms that spawn tornadoes. Each line of clouds on the horizon is potential trouble; there’s a tenseness to the air. That’s what SEO feels like right Continue Reading...
Bring the Human Back to Marketing
More is better has defined digital marketing for 20+ years. Not anymore. AI has commoditized content creation (not creativity, just creation). “More is better” is available to everyone, and SEO-centric, generic blogs aren’t going to cut it anymore. Creative, unique, permission-based content is how you stand out from AI. Why Permission Continue Reading...
3 … 2 … 1 … GO
Greetings Rainmakers! Have you remembered to write “24” at the end of your dates? I keep forgetting. 2023 flew by, and it’s going to take a little adjustment to the idea that we’ve flipped the calendar again. Time disappears when you’re busy, and I’ve been covered up through December and (so far) January. I hope your calendar is booked with Continue Reading...
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