Greetings Rainmakers!
There’s a lot of volatility in marketing success right now. Google’s latest update has some sites skyrocketing and some in free fall. AI is rapidly evolving. Social media marketing is constantly in flux. And yet … the fundamentals remain the same, as they have for hundreds of years. It’s just the tools we use that change.
This month’s Dispatch covers both the fundamentals and the volatility. Understand the basics, while still knowing how the latest changes affect your ability to apply them. Read on for the best marketing content of the month.
Google Says Best Practices May Have Minimal Impact
Google’s John Mueller recently went on a podcast and mentioned that no matter how good your “SEO best practices” are, they may not save a site that misses the mark more broadly. Search Engine Journal’s Roger Montti breaks that concept down in detail here.
Stop Telling. Start Storyselling.
As marketing guru Seth Godin says, “good marketers tell good stories.” Our own David Brandon explains how you can turn storytelling into conversions.
Future of AI in Content Marketing: Key Trends and 7 Predictions
AI is here to stay, and you need to know how to use it and where it’s going. Julia McCoy explains for Search Engine Land what AI trends you should be keeping an eye on.
Creating Buyer Personas for Your Target Audience
To succeed, a marketer must know their audience. Holly Trantham explains how you can do that by creating personas of your audience for Contently.
What It Takes To Build a Unified Content Experience
Your content needs to feel consistent across every channel. Does it? Jodi Harris lays out how your content can provide a unified experience everywhere for Content Marketing Institute.
The Big Guide to Organic Social Media Marketing
Organic social media marketing is tougher than ever. If you need a bit of help nailing down your strategy, check out this guide from Alex White for TopRank Marketing.
Thanks for reading. And if you need a hand with anything, just drop us a line, anytime.
See you next month with a new edition of The Rainmaker Dispatch!
Best Regards,
Ed Bardwell
President
Rainmaker Digital Services