Sell online? Chances are at least some of your business runs through an online retail platform of some sort. Amazon. Etsy. eBay. TikTok. Meta (Instagram or Facebook). These platforms make life easier for people who want to sell on the Internet. And it’s worth it for them; they make a lot of money. But is it worth it for you? Using one of Continue Reading...
Google’s Not-So-Secrets
Greetings Rainmakers! We had some pretty bad storms roll through Texas a few weeks ago, which left us without power for five days and downed a lot of limbs at my house. I’ve been out in the yard with a chainsaw a lot. Not my favorite task … but it got me thinking about the business. Your digital presence needs constant maintenance and Continue Reading...
State of the Platform: Unity Pro is Here
I’ve been pretty amped up for the last month about this State of the Platform. We just dropped an announcement about our latest theme, Unity Pro, and with our rollout last week, the theme is live and ready for production. Unity Pro is built from the ground up to be compatible with mobile browsers, with a visual design that works for both mobile Continue Reading...
Google is Shaking Up Search Again
Google rules the search market, owning 82% of all global search activity. It’s impossible for the search giant to change something without shaking the entire digital world. And right now, there’s a lot of shaking. Google’s changing huge chunks of its search model, including updates aimed at making content expertise more relevant, AI Continue Reading...
Will AI Replace You?
AI is all over the news. It’s inescapable — and even in its current fledgling form, it’s changing digital marketing, agencies and business models. The news is full of people yelling about AI. Either it’s the greatest thing since sliced bread, or it’s going to turn into Skynet and kill us all. No in between. The truth is less Continue Reading...
Cut the Middleman Out
Middlemen are the backbone of modern marketing. They’re all names you know. Google for search; Meta, X and TikTok for social media; Google Ads, Microsoft Advertising and Amazon Ads for advertising. All the power in digital has been in the hands of the middlemen since the beginning. Why? Access to audience. They gave users value through Continue Reading...
Channels Change. Do You?
Greetings Rainmakers! Marketers are a unique breed. We get up in the morning and lie awake at night trying to figure out the best way to reach our audience — and we don’t really care what channel we’re using, so long as it works. Podcasts, social media, email, SEO … all of it matters. And all of it’s in flux. I’ve been in digital marketing since Continue Reading...
State of the Platform: Take Your Courses to Market
Oklahoma’s been a rough place to live the last couple of weeks. I’ve lived here since I was five years old, and though you get used to the storm season, it’s always a pain. Work got derailed a bit by the huge storm systems that passed through Oklahoma and Kansas, wreaking havoc on some of the small towns. But we were still able to get this Continue Reading...
Get Started with Social Media in 2024
I’ve been asking all the small business owners I know what their biggest digital marketing need is today — and one of the first things they bring up is social media. If you’re one of those small business owners, this one’s for you. Social media is one of the most important pillars of your digital marketing strategy, but you Continue Reading...
Build Backlinks Google Will Love
Google’s been all over the news lately. Results have gotten much less useful over the last few years, and headlines proclaiming Google’s downfall are everywhere. It wasn’t always this way. Google is the world leader in search for a reason. Early on, while its competitors were struggling to determine which sites mattered, Google hit on the Continue Reading...
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