Nothing convinces people you’re good at what you do like somebody else saying it. Reviews and testimonials are incredibly powerful. There’s an indication of customers that are so happy that they took the time to share their appreciation of the experience. And roughly 70% of online shoppers read and consider reviews before buying. You need Continue Reading...

“You have to post on social media.” Marketers have been saying that for over a decade. And it’s true; without a social media presence, you’re missing out on a huge chunk of potential audience. But “just post” isn’t a strategy. “Just post” is what causes a lot of businesses to give up on social media altogether. They just aren’t getting Continue Reading...

Want people to do things for you? They need to trust you. Your audience is asking you a question: will you provide what I need when I need it under the terms we agreed upon? You may answer “yes.” But they need to believe you. That’s trust. You can’t “game” or “fake” trust. It has to be real. It’s foundational to every business Continue Reading...

“Authenticity” is the hottest buzzword in content marketing. But no one seems to know what it actually means. It’s not: A production value A type of content A pivot from brand-specific to personality-driven Here’s how to make sure you’re authentic. Many people think “authentic” content is a function of openness and access. Continue Reading...