Summer’s over (though you wouldn’t know it from the outside temperature). We’re fully in autumn now, preparing for winter. The holiday season is right around the corner; retailers, both online and offline, are all preparing for the biggest selling time of the year. We are too. Stay tuned; we’ll be offering our popular Two Sites, One Price Continue Reading...
Community-Created Content is Back
In the early days of the Internet, it was a lot harder to find information than it is now. Before Google, you used less refined tools: word of mouth, web rings (a sort of daisy-chain link between sites on similar subjects), hand-collated lists like Yahoo!. Your primary resource for information was your online community. Google changed everything. Continue Reading...
Lessons from a Decade of Digital Marketing
Marketing has changed a lot in the last 10 years. It might not feel that way. Most of the major players are the same as they were in 2014. Facebook and Google already dominated social media and search, and YouTube was the destination for video content. Content marketing was the main method of building business. But when you look closer, Continue Reading...
SEO Best Practices Aren’t Everything
Greetings Rainmakers! There’s a lot of volatility in marketing success right now. Google’s latest update has some sites skyrocketing and some in free fall. AI is rapidly evolving. Social media marketing is constantly in flux. And yet … the fundamentals remain the same, as they have for hundreds of years. It’s just the tools we use that Continue Reading...
State of the Platform: How to Build Your Landing Pages
We’re heading into fall, and just like the bears and the squirrels, we’re preparing and gathering resources. Black Friday is right around the corner, Christmas is right on its heels, and many of our clients are already gearing up their marketing efforts for the shopping season (even B2B services companies). Here at Rainmaker Digital Services, Continue Reading...
Why You Should Care About Video SEO
Text has always been the backbone of SEO … but that's starting to change Blogs were the go-to for early content marketing. Though images, audio and video eventually became important as content, they were mostly relevant to SEO through alt tags or transcripts. Optimization works differently today. Video SEO matters. Google recently updated its Continue Reading...
Stop Telling. Start Storyselling.
My brother and I loved Grandad Fraser's bedtime stories. When my grandparents visited, we would beg him to tell us a story. He'd always oblige, spinning tales of David and James's adventures in wild places in Africa, Asia and Australia. I still remember his deep voice talking about me and my brother floating down the "great gray-green Limpopo Continue Reading...
Publish with Purpose
Digital content used to run on volume. No longer. I’ve done volume work before — and I have peers who still do. Most clients didn’t care about the quality as long as we published by the deadline; the goal was to shovel as much content as possible into Google’s hungry maw like coal into a steamship boiler. Volume was one of the biggest keys Continue Reading...
Marketing’s Future is the Past
Greetings Rainmakers! This has been a newsworthy month in the world of digital marketing. Google’s antitrust proceedings, new details about how marketing attribution has changed, the walk-back of third-party cookie policy … there’s a lot to go over. We’ve got it all here. Read this month’s Dispatch and stay up to date with the latest changes in Continue Reading...
State of the Platform: eCommerce Made Simple
Even when the work isn’t exciting, there’s still work to be done with Rainmaker Platform. We’re in a bit of a grace period between big updates right now for the platform. As the technologies connecting to the platform get updated, we have to check compatibility (and payment gateways have been a constantly moving target). It’s still important, Continue Reading...
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