Greetings Rainmakers! Our whole team has been hard at work on platform updates. We recently rolled out Rainmaker Platform Andromeda Version 3.3.1, a maintenance update which lays the groundwork for bigger upcoming versions. If you want to know more, you can check the 3.3.1 changelog — and if you’re not using Rainmaker Platform yet, now’s a great Continue Reading...
How Plumbers and Presidents Build Trust
“What you call love was invented by guys like me … to sell nylons.” So said Don Draper, the most famous (fictional) adman in the world. Millions of people tuned into Mad Men every week, and it shaped public consciousness about how advertising worked. But Don Draper would have needed to adjust his approach if he lived in the 21st Continue Reading...
The Long and Short of Content Curation
Keeping up with your engagement channels can be overwhelming. You have to worry about your own website, podcast, Facebook, Twitter, LinkedIn, TikTok, Instagram … the list goes on and on. Each social media channel has its own flavor and its own audience, and you can’t just publish the same content across the board. The solution to the problem Continue Reading...
Rainmaker Platform Andromeda Version 3.3.1 Changelog
Version 3.3.1.4 Fixes LearnDash: Remove double slash from URL string with LearnDash course assets RainMail: Adjust Autoresponder to prevent conflict of multiple simultaneous sequences to same users Yoast Premium: Add features to Tools menu for premium clients Version 3.3.1.3 Enhancements Classic Editor: Update editor feature set to Continue Reading...
“Hi” Now, Sell Later
Most musicians are bad marketers. As a musician and music fanatic myself, I’m signed up for updates from a lot of artists. That means I should get a lot of emails. I don’t. Most of the time, the only emails I get from bands are concert tour announcements. There’s no conversation. It’s solely used for sales. And music isn’t the only field Continue Reading...
State of the Platform: Turn Knowledge Into Profit
“Knowledge is power,” goes the old quote. We agree – but we have a twist on that saying. We prefer to say “knowledge is profit.” That’s what Rainmaker Platform is built on: the idea that your business can turn your knowledge — of product, of process, of production — into real dollars. We offer a variety of ways to do that. But one of Continue Reading...
Audience Attention Starts with Space
The most valuable design lesson I ever learned came at a study party in college. As I was wearing out my yellow highlighter on my history textbook, one of my friends walked past the spot where I was sprawled on the carpet and stopped me. “You’re highlighting too much,” he said. “If everything is important, nothing is.” I’ve never forgotten Continue Reading...
Your World in Data
The leaves are starting to turn in Texas — and that’s a sign that Q4 is here too. We’re focused on platform updates, wrapping up client projects, and building marketing campaigns for some of you before 2022 ends. It’s a good time of year to take stock of where you’re at and figure out what you need to be ready for 2023. Let us know if we can help Continue Reading...
Control Your Content, Control Your Destiny
Remember Vine? Second Life? Google+? These platforms were powerful. They grabbed media attention and attracted large audiences. And it wasn’t just users that invested in these — companies plowed money into them. People built audiences there. And then they disappeared. If your web presence lived on one of those platforms, your audience died Continue Reading...
AI Content Google Won’t Hate
Artificial Intelligence (AI) content is becoming common on the Internet today. These tools can now generate readable content that can trick both human marketers and search engines. When I was researching for this article, I was actually surprised to see how much AI content had improved; some of the new AI writers are shockingly good. I’ve Continue Reading...
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